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“It’s All about the FUN! ” AFTER ACTION REPORT July 2007 2007 Destination Arlington & ITT Promotion PUBLICATION “The Monitor” Jun 07 Issue (Base Paper) FORMAT 10”x11.25” Full Color DISTRIBUTION 6,000 weekly 2007 Destination Arlington & ITT Promotion PUBLICATION Postmaster DATE

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“It’s All about the FUN!”

AFTER ACTION

REPORT

July 2007

2007 Destination Arlington & ITT Promotion


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PUBLICATION

“The Monitor”

Jun 07 Issue

(Base Paper)

FORMAT

10”x11.25”

Full Color

DISTRIBUTION

6,000 weekly

2007 Destination Arlington & ITT Promotion


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PUBLICATION

Postmaster

DATE

Jun 5, 13, 22, 25

Jun 28, 29

FORMAT

PowerPoint

Full Color

DISTRIBUTION

All E-Mail accounts on Goodfellow AFB

2007 Destination Arlington & ITT Promotion


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PUBLICATION

Promo Posters

Special Events

Posters – May through Jun 07

FORMAT

11”x17” (Activities)

24”x24” (DeCA)

24”x36” (AAFES &

Dining Facilities)

Full Color

DISTRIBUTION

15 Key Locations on base to include 2 Dining Facilities

(6,000 impressions daily from just in dining facilities!)

PLUS…

Counter Signs

8 ½” x 11”

Full Color in

Services activities

PUBLICATION

Draw Boxes and Entry Forms

FORMAT

Full Color

DISTRIBUTION

6 Participating Locations Thede Bowling Center, Event Center

Library, X-Presso’s Café, Rec Camp & Angelo Inn

2007 Destination Arlington & ITT Promotion


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PUBLICATION DISTRIBUTION

Services Magazine “The GoodTimes” 3,000 throughout Goodfellow,

June 2007 Issue Direct-Mailed to Club Members, Retirees,

FORMAT and other customers of Services

11”x14” Folded, Full Color Inserted in Welcome Packets for all newcomers

PUBLICATION FORMAT

www.goodfellowservices.us Web-Based

Services website – May & June 07

2007 Destination Arlington & ITT Promotion


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At A Glance…with Services

17 TRW

MAY 07

17 May Comedy Night, 7:30 pm FREE Event Center, x3247

21 May Family Night, 5:30-7:30 pm $3/Ad, $2/Child Event Center, x3247

21 May NASCAR Youth League, 6:30 pm $15/pp Bowling, x3227

--14-week summer promotion

26 May Golf Bowling Tournament, 6:30 pm $12/pp Bowling, x3227

JUN 07Register to win a vacation package worth $600! ITT, 3247

--Last month to register!

1 Jun Reginopoly Challenge FREE Fitness, x3242

1 Jun Youth Camp Begins, 5:30 am Youth, x4705

--Cost based on total family income

1 Jun Strike Force Bowling Various Bowling, 3227

--Chance to win $500!

PUBLICATION FORMAT DISTRIBUTION

Wing Briefing Slides PowerPoint All Leadership/placedon server

May 17 Brief for commander accessibility

May 24 Brief

June 14 Brief

2007 Destination Arlington & ITT Promotion


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Mark Your Calendar…with Services

17 TRW

LAST MONTH!

Register for a chance to win a

Vacation Package To Arlington Worth $600!

Register at the following facilities:

ITT (Inside the Event Center)

Thede Bowling Center

Base Library, X-Press-O’s Café

Rec Camp & Angelo Inn

PUBLICATION

Wing Briefing Slides

June 21 Brief

FORMAT

PowerPoint

DISTRIBUTION

All base leadership

Placed on server

For commander

accessibility

Call ITT at x3247 for further details!

Drawing will be June 29!

No federal endorsement of sponsor intended.

2007 Destination Arlington & ITT Promotion


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PUBLICATION FORMAT DISTRIBUTION

Electronic Kiosks PowerPoint Various Services Activities

May-June 07 Displays Medical Group Waiting Room

2007 Destination Arlington & ITT Promotion


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THE FINAL COUNT: Over 800 entries from 6 Services Activities!

But…It Takes Only ONE entryto WIN!!!

Congratulations

to the

NEWBERRY

FAMILY!

Julie Manuel

Counting the

Entries! Whew!

17 TRW Commander

Col Ayres draws the

winning ticket!

Julie Manuel, Marketing Representative

Marketing & Advertising (2nd from left)

WINNERS of the 2007 Destination Arlington & ITT Promo!

Left to right: Eric, Chris, Rich (dad) and Melissa Newberry.

They are baseball fans and just got back from the Rangers/Astros game! They went to the Event Center to pick up tokens and equipment for the batting cage and filled out just ONE drawing slip and WON!!! Family photo and snippet to appear in the base paper “The Monitor”, July 20 issue.

“We Won” poster with family.

Kelley Kazura, Manager

Event Center (2nd from left)

2007 Destination Arlington & ITT Promotion