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Tim Wicksteed @ twicecircled

Learn about the essential elements of game development including idea generation, platform selection, testing, monetization strategies, and successful launch tactics from Tim Wicksteed's insightful presentation. Get valuable insights on mechanics, story, aesthetics, technology, and more. Discover key tips to maximize your game's potential and engage users effectively. Explore references for further learning in game design and development.

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Tim Wicksteed @ twicecircled

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  1. Making… Tim Wicksteed @twicecircled 29/08/13

  2. The Checklist We need to think about the following: • Idea • Platform/Tools/Market • Development • Testing • Monetisation • Launch Get the slides from http://www.twicecircled.com

  3. 1. Idea • Mechanics • Story • Aesthetics • Technology • “… Be a pretentious creative not a corporate handle turner.” • Tim Wicksteed 2013 • #bapcnacht Get the slides from http://www.twicecircled.com

  4. 2. Platform/Tools/Market • Match to your game idea… I didn’t • Java/Android • Large and growing • Development was easy • Not cross platform • Difficult to port • Difficult user base • Build own engine/use someone else’s? • Next game? Unity/PC probably… Get the slides from http://www.twicecircled.com

  5. 3. Development • Fixed deadlines – flexible scope • Endless or level based • Multi-player considerations Get the slides from http://www.twicecircled.com

  6. 4. Testing • Minimum viable product • Welcome critical feedback • …but the user’s not always right • Use to build fanbase/promote early • Dev diaries Get the slides from http://www.twicecircled.com

  7. 5. Monetisation • Ionage is F2P: • Seems right for Android • It’s about your user, not you • Maximum exposure • Doesn’t have to be ‘evil’ • Probably needs social mechanics • Waste time on free users Get the slides from http://www.twicecircled.com

  8. 6. Launch • Big gaming news sites • Smaller review sites • Gaming podcasts • Write articles • Get others to write articles • Reddit Get the slides from http://www.twicecircled.com

  9. Conclusion/Numbers Numbers 26/08/13 (1 month after launch): • Downloads – 8500 • Total revenue – £458 • Per day – ~£15 • Conversion rate – 2.3% (3.7% in UK*) • ARPU – 5p • Engagement – ~10% current users play each day • User reviews – 87% gave 5* • Critical reviews – generally positive, 4* Get the slides from http://www.twicecircled.com

  10. References • The Art of Game Design by Jesse Schell • Getting Real by 37 Signals Get the slides from http://www.twicecircled.com

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