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Background

Background. ‘Wool Capital of the World’ Sheepvention is Hamilton’s largest event Static population growth Lowest rates of Year 12 attainment in the State. Genesis. What’s our ‘thing’? The MOB and the Green Sheep. An email to Mem. So, er , would it, um, kind of be okay… if, um, we….

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Background

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  1. Background • ‘Wool Capital of the World’ • Sheepvention is Hamilton’s largest event • Static population growth • Lowest rates of Year 12 attainment in the State

  2. Genesis • What’s our ‘thing’? • The MOB and the Green Sheep

  3. An email to Mem • So, er, would it, um, kind of be okay… if, um, we….

  4. The Project • ‘Fringe’ woollen arts festival running a week either side of Sheepvention. • Inspired by wool or sheep themed children’s literature – Where is the Green Sheep in 2014. • Four distinct but linked components: • Flock of eight woollen crafted sheep, each created by and representing the key towns of the Shire of Southern Grampians. • Yarn-bombing installations in Hamilton (CBD parking metres and trees) • ‘Where is the Green Sheep?’ themed shop window displays in the Hamilton CBD; • Readings by MemFox and Judy Horacek

  5. Funding

  6. Secret Weapon

  7. Building up the flock

  8. MARC and Roadshow

  9. The Lead-up

  10. Schools

  11. The Woollen Arts Walk

  12. The Businesses

  13. Gallery Foyer

  14. Mem Fox and Judy Horacek

  15. Sheepvention • 2000 people saw the flock at Sheepvention • Branxholme emerged victorious. Arise, Sir Manx!

  16. The Towns

  17. Where we went right • The project engaged many demographicsin a single common project (over 400 contributors) • Involving all towns and giving them free reign. • Leveraging the Sheepvention crowds. • We brought more people into the CBD, the Art Gallery, the Library, Sheepvention, and the towns. • We revived a sense of pride in a traditional industry.

  18. Next for the Fest… • Expansion of woollen arts skill-sharing program • Expansion of children’s literature program • Expansion of town art • 2015 project to be announced next month • www.facebook.com/woollywestfest • www.woollywestfest.com

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