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Media, Communication, & Leisure

Media, Communication, & Leisure. Increase in Online Advertising in Germany By: Emily Pope Period:2 Quarter:1 IB German V. Online Advertising in Germany (2010).

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Media, Communication, & Leisure

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  1. Media, Communication, & Leisure Increase in Online Advertising in Germany By: Emily Pope Period:2 Quarter:1 IB German V

  2. Online Advertising in Germany (2010) • “A new forecast from the Online-Vermarkterkreis (OVK) sees spending on Internet display advertising rising between 8% and 9% in Germany during 2010.” (from Brighter Outlook for Germany’s Display Advertising Market) • Advertisers were also more willing to use online advertising compared to previous years. • Also, the increased number of people on the internet in Germany spurred the increase in online advertising.

  3. Internet Users Vs. Non-Users

  4. Reference to Graph • Because of the information shown in the graph, it is easier to see that the internet has become a major part of life for pretty much every age group. This also helps explain the increase in online advertising.

  5. Online Advertising in Germany Cont’d (2009) • In 2009, the growth of online advertising had risen to 7% from 5% in the previous year. • This caused the trend of declining advertising budgets in Germany to pretty much disappear. • This also caused advertisers to purchase more online advertising space due to the lower cost and greater viewing audience.

  6. Online advertising in Germany Cont’d (2008) • “By the year 2008, classic display advertising captured a share of close to 5% of total advertising expenditure in Germany.” (from Online advertising in Germany: Ray of light in the crisis) • The total amount spent on online advertising in 2008 was close to EUR 2.25 billion (2.25 billion Euros).

  7. Online Advertising in Germany Cont’d (General Info) • The advertisers have been experimenting with different kinds of video ads in response to the spike in both internet use and advertising in general. • Many companies are also using behavioral tests in order to produce more effective advertisments.

  8. Procyclical: GDP and advertising spending

  9. Advertising on the Internet, DE, EUR

  10. Conclusion • Overall, the increase in internet use has affected the internet advertising market. The recent spike in use has sparked a new generation in advertisement in Germany.

  11. Now to see If you were paying attention…..(if my Powerpoint didn’t Put you to sleep :P) • 1.) During which year was the 8-9% increase in internet advertising suspected to happed? • A.) 2009 • B.) 3745 • C.) 2010 • 2.) What year had a 5% increase in internet advertising? • A.) 2008 • B.) 2009 • C.) 2010

  12. Answers…. XD (No Peeking) • 1.) C • 2.) B

  13. Bibliography • http://www.dbresearch.com/PROD/DBR_INTERNET_EN-PROD/PROD0000000000250879/Online+advertising+in+Germany%3A+Ray+of+light+in+the+crisis.pdf • http://www.emarketer.com/blog/index.php/brighter-outlook-germanys-display-advertising-market/ • http://ec.europa.eu/avpolicy/docs/library/studies/finalised/bird_bird/pub_de.pdf

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