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T he 2012 Olympic Games and Higher Education: Brandon Crimes and Nick Brooking University of Hertfordshire – Business School Higher Education Academy Olympic Special Interest Group 23 rd June 2009 Learning Legacy from Olympics

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brandon crimes and nick brooking university of hertfordshire business school

The 2012 Olympic Games and Higher Education:

Brandon Crimes and Nick Brooking University of Hertfordshire – Business School

Higher Education Academy

Olympic Special Interest Group

23rd June 2009

learning legacy from olympics
Learning Legacy from Olympics
  • ‘ The shared vision among central Government, funders LOCOG and many HEI’s is that the 2012 Games present a once-in-a-life time opportunity to create work that will have a genuine legacy’ (1)
  • Games related research now being undertaken in the UK across many subject areas
  • Olympics provide a unique opportunity to develop future generations health
aims of the day
Aims of the day
  • Share insights of the 2012 Olympics being delivered and educational legacy of the games (EEDA)
  • Link to subjects developed at Higher Education and Research topics in HSLT.
  • Update of e:legacies project 2010 Winter Olympics
  • Explore ideas of a steering group and themes for future Olympic SIG

Halfway there…

Maximising opportunities from the London 2012 Games

the partnership
The partnership
  • We are different organisations from across the county with a common interest to maximise the opportunities and benefits from the London 2012 Games for the people of Hertfordshire.
  • View members
  • Become a member
  • Download a copy of our partnership leaflet
  • Our structure
  • The following four sub groups report to the Board:
  • Sports Development Lead: Nick Brooking (University of Hertfordshire)
  • Culture, Leisure and Tourism Lead: Annie Hawkins (Enjoy Hertfordshire)
  • Education, Skills and Employment Lead: James Dickinson (Hertfordshire County Council)
  • We also have the 2012 Local Authority Group with representatives from every Council in Hertfordshire.
our vision
Our Vision
  • We are supporting the delivery of the London 2012 Games and maximising the opportunities and benefits for people who visit, live, work and study in Hertfordshire.
  • View our strategy to 2014Our legacy ambitions
  • The London 2012 Games is a launch pad to bring about positive changes for the people of Hertfordshire. These changes don’t have to end when the Games finish in 2012.
  • In the run up to the Games and beyond 2012 we want to achieve:
  • Increased participation in sport, competing and volunteering
  • Healthier communities
  • Better sports facilities
  • More opportunities for young people
  • An established countywide Talented Young Athletes scheme
  • A world class sports facility that everyone can use The White Water Canoe Slalom Centre
  • Closer communities - through sport and cultural events
national and regional structure

International Olympic Committee

London Organising Committee of the Olympic Games

Nations and Regions East

Hertfordshire is Ready for Winners Partnership

National and regional structure
partnership structure
Partnership structure

Hertfordshire is Ready for Winners Board

Steering group

Local Authority 2012 group

Core team

Sport and Pre-Games Training Camps

Healthier Communities

Young People


Cultural Olympiad and Tourism

White Water Canoe Centre and Regeneration

Inward Investment

Stronger Hertfordshire Economy

london 2012 the reality
London 2012 - the reality
  • Europe’s largest regeneration project
  • £9.32 billion in facilities and regeneration projects
  • A 16,000 capacity Olympic Village transformed into homes after the Games
  • An Olympic venue in Herts.
white water canoe centre
White Water Canoe Centre
  • New £30 million world class sports facility – and it’s staying!
  • Jobs - construction, facility management, support services
  • Increased tourism
  • Volunteering
  • School / College/University projects
  • Leisure activities from 2011.





Holme Pierrepont



facts and figures
Facts and Figures
  • Olympic Course: 300m x 12m x 5m drop : 750m2 start pool
  • Intermediate course : 160m x 9m x 1.6m drop - 300m2 start pool
  • Spectator capacity: Games time 12,000
  • Lake: Total water 9000m3 filled from aquifer

Depth 1.8m : Depth when both courses running 1.2m

  • Floodlighting : all parts of each course
  • Building::Reception, Club/Seminar room, Café, Changing, Offices, Storage, spacereserved for BCU
our legacy ambitions
Our legacy ambitions
  • Increased participation - sports, competing, volunteering
  • Healthier lifestyles
  • Better sports facilities
  • A world class sports facility that everyone can use
our legacy ambitions15
Our legacy ambitions
  • More opportunities for young people
  • An established countywide Talented Young AthletesScheme
  • Closer communities
  • A stronger economy.
what do you know
What do you know ?
  • When will the games be held in 2012 ?
  • How many Olympic Sports ?
  • How many nations will compete ?
  • How many volunteers will be needed ?
  • Audience numbers globally?
  • What Olympic Events will be held in East of England ?
general facts and figures
General Facts and Figures
  • Runs from 27 July – 12 August 2012
  • 26 Olympic Sports
  • 11,000 Athletes, coaches and officials
  • 205 nations
  • 70,000 volunteers
  • Global audience of 3.7 billion
  • 20,000 members of worldwide press
how it all started for me
How it all started for me ?
  • The learning legacy of the future Olympic Games to Enhance the Teaching of Tourism and Sustainable Development?
research project 2008 9
Research project 2008/9

Project objectives

To identify and maximize the learning opportunities for students that are presented by the 2010 winter and 2012 Olympic and Paralympics games.

To co-ordinate an on-line resource base to support the teaching and learning of the impacts of the Olympics through a range of academic subject areas in Tourism and Hospitality, and support programme development of a new Event Management degree.


To explore and identify how through the Olympics, sustainable development can be further weaved into teaching and learning strategies.

To facilitate the exchange of material between UH academics and Canadian academics in the researching and teaching of subjects related to future Olympics

links and developments
Links and developments
  • Contact with 2010 Canadian Academics
  • Two visits plus plenty of emails/conference calls
  • Podium student ambassador
  • Incorporated into modules
  • Podium conferences/ network
  • HLST – SIG established
  • Local Tourism partnership- Olympic group
  • Funded UH internship to Canada- (Student)
  • Internal network- informal
  • Future plans going forward 27th July 2012
what is going on with you and yours
What is going on with you and yours ?
  • What academic research and student activities are now being undertaken in preparation for London 2012
  • What subjects related to the Olympics do you feel will ‘engage’ your students ?
  • How can we further support your ideas ?
  • Group discussions- Record and report back to group
  • (10 minutes)
potential student and faculty research opportunities
Potential student and faculty Research/opportunities
  • 2010 and 2012 Games and beyond ?
  • Legacy and Youth
  • International agenda in UK Higher Education
  • Economic Impacts
  • Information Technology
  • Sustainable development

Conference Reports

HLST Annual Conference 2007


Internet Resources for Olympic Studies

International Journal of Sport Marketing and Sponsorship

  • 'Podium' is the Further and Higher Education Unit for the 2012 Games. The Unit has a nationwide remit and has two major aims; To communicate both within the sector and with outside agencies about the potential for Universities and Colleges to support the successful staging and delivery of the 2012 Games. To coordinate the development of activity within the sector that maximises the benefits of hosting the 2012 Olympic and Paralympic Games in this country, contributing to the building of a sustainable and wide reaching legacy.


  • Podium
  • Olympic Tourism by Mike Weed
  • The Olympic Games, 2nd edition: A Social Science Perspective
  • Select Committee Olympic Report Published
  • London Olympics Sustainable Development Strategy
  • London 2012 Games: the next lap DCMS report
  • HLST Olympics Resource Guide
  • LINK 20: Events Management
  • Intute: Social Sciences Guide to Internet Resources for Olympic Studies

PODIUM operates through 5 main work strands...

  • HLST, Oxford Brookes University, Wheatley Campus, Wheatley, Oxford, OX33 1HX‚ United Kingdom
  • (e)
  • (e)
university challenge
University Challenge
  • Your starter for Ten ...
  • The target of 10 case studies to be developed for Olympic SIG by October 2009
      • 10 minute discussion –
  • What themes and topics can and could be developed in your subject areas ?
  • Would you be willing to contribute to discussion starters ?
potential themes links hslt
Potential themes links - HSLT
  • London’s hosting of the 30th Olympiad in 2012 provides an opportunity to raise the profile of the subjects in our Network. 
  • Our courses provide the professional skills, knowledge and understanding which are essential for success in such a multifaceted and complex event. Below are examples of how our subject areas will contribute to the Olympics: 
  • Sciences that underpin the preparation of elite athletes for world class performance;
  • the coaching and sports management capacity required to support growing participation in sport;
  • the provision of facilities and opportunities for active leisure;
  • understanding the needs of tourists 
  • travel and tourism management skills essential for the provision of successful events;
  • high quality hospitality facilities and services;
  • our close working relationships with industry and employers and
  • our well established multicultural awareness and international outlook.
  • We can therefore rightly claim to be the subjects for the Olympics!
future meetings of olympic sig
Future meetings of Olympic SIG
  • October 2009- Venue tba
  • December 2009- Podium conference
  • February 12-18th 2010- LinkBC- live link
the higher education academy
The Higher Education Academy
  • Our mission is to help institutions, discipline groups and all staff to provide the best possible learning experience for their students
  • The Hospitality, Leisure, Sport & Tourism Network aims to encourage and broker the sharing of good learning and teaching practice across our subject areas of UK higher education.