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Specifically, ecotourism possesses the following characteristics : . Conscientious, low-impact visitor behavior Sensitivity towards, and appreciation of, local cultures and biodiversity Support for local conservation efforts Sustainable benefits to local communities

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specifically ecotourism possesses the following characteristics
Specifically, ecotourism possesses the following characteristics:
  • Conscientious, low-impact visitor behavior
  • Sensitivity towards, and appreciation of, local cultures and biodiversity
  • Support for local conservation efforts
  • Sustainable benefits to local communities
  • Local participation in decision-making
  • Educational components for both the traveler and local communities

Ecotourism Defined

Ecotourism can be defined as “travel that is small scale,low impact, culturally sensitive, community & conservation orientated, primarily nature based, educational and capable of broadening peoples minds and enlivening their souls while providing a unique experience, firmly grounded in sustainable principles and practices”

one key issue for regional tourism product development
One key issue for regional tourism: product development
  • Between 2000 and 2004 North West down by 19.4%
  • Very low spend on product dev under NDP BMW Op. Programme
    • Tourism Product Development Scheme – 1% of forecast spent (forecast - €155.13m)
  • Current lack of product dev focus amongst tourism agencies
  • Revised regional tourism structures to change this
  • Kingfisher Cycling Trail -200Miles –Covers same borders

As Greenbox

  • Marble Arch Geopark /Cuilcagh Mountain Park.
  • Wide range of Natural Resources /Lough Erne /Shannon Waterways, Unspoilt Natural Landscapes .
  • People – Organic Centre, Western Organic Network , Creative Industries , Renewable sector
  • Vibrant Arts Sector , Leitrim Sculpture Centre
  • Complimentary Programmes Leader Enterprise Boards ,Local Authorities.
  • Due To Troubles a history of partnership with Peace Funding on Regional Basis .

The GreenBox Area

Covers County Leitrim ,Fermanagh

,Cavan ,Monaghan ,Sligo ,Donegal

the greenbox history
The Greenbox history
  • 2002 –Feasibility Study
  • 2004 Funding approved
  • 2003 –Funding Applications submitted
  • 2004 Steering Groups- Capital & Research
  • Marketing & Communication/ Training Certification Scheme .
  • Board appointed/Chairman
  • Staff Appointed Sept 2004
  • Network Formed- 82 members at present.
  • Training currently in process
board representation
Board Representation
  • Leitrim Co Co
  • Fermanagh District Council
  • Failte Ireland
  • North West Tourism
  • Organic Centre
  • WDC
  • ICBAN –Irish Central Area Border Network
  • Private Sector Chair/ 2 representatives.
the broader greenbox network
The broader Greenbox Network
  • What businesses are currently in the GB network
  • Currently 80 members
    • Accommodation
    • Organic operators
    • Activity centres
    • Chefs
    • Reservation systems
    • Guides
    • Health farms
    • People accessing capital grants
    • Ecotourism experts
    • Filmmakers
    • Artists
    • Retailers
    • La Nua-cross border group building 10Eco Houses
  • Intereg 1.1 €867,400 over 3years
  • Intereg 1.4 €1.4 Million ( Grant Aid €1.1for smes)
  • Peace Funding €298,000 Over 2 years .
  • Matching Funds –
  • International Fund Ireland €138,850
  • WDTP€21,000 ,
  • Fermanagh Dist Council€15,000
  • Leitrim Co Co €12,000
  • Private Sector €30,000
the greenbox company
The Greenbox Company
  • Working with product providers & communities
  • Dedicated team of six
  • Delivering a unique certification scheme
  • Delivering marketable awards
  • Valuable assistance in international marketing
eco labels
Eco labels
  • Eco labels are a method of assessing environmental performance .The EU has developed a label which is for accommodation The Greenbox has chosen this in conjunction with its own standard to apply to more sectors . In most countries now some system is in place .Only Pilot projects to date in The North and South Has taken place . We hope to have the first 30 on island of Ireland June 06 .

Certification & Standards

  • What are the strengths of the Flower
  • Strong on renewable /energy efficiency 11% Cheaper Commercial Rates for our members
  • Strong on biodiversity
  • Flexible for different accommodation types
  • Strong on record keeping/actual cost savings
  • Sits reasonably well with other quality ratings
  • Good focus on involving guests
  • Involves staff

Training & Mentoring

Delivery to Small Businesses

Listen to their needs deliver training at right level/time/venue.

4 mentors employed to deliver the Eu Flower Eco label

(Technical Environmental advise)

Unbeaucratic /User Friendly/Hands on training.

Tourism Marketing for many members first time involved with

tour operators/journalist /

Packaging Training.

Attending Consumer/trade

B&Bs 12
  • Hotels 2
  • Self catering 3
  • Activity/Education Centre 1
  • Hostel 1
  • Health Farm 1
  • Eco Lodge 1
  • Special needs 1
the greenbox ecotourism label
The Greenbox Ecotourism label
  • The Greenbox want to act as the guarantor of ecotourism in the region
  • We want to provide ecotourism certification in the following product categories:

Tourist accommodation & Campsites

    • Food service establishments
    • Visitor attractions
    • Tour operators
    • Festivals & Events
capital development programme 1 1 intereg
Capital Development Programme1.1 Intereg
  • Cross Border expert assessment panel.
  • Fund a minimum of 42 small eco-projects
  • Fund two Flagship projects
  • Focus on the following areas:
      • Accommodation
      • Food
      • Products
      • Services
marketing eco tourism
Marketing Eco Tourism
  • Brand Marketing with a quality standard.
  • Creating new products/added value to current businesses.
  • Small scale events based biodiversity/food/culture /resources.
  • Niche Marketing events/Web Based marketing
  • Few Eco Tour Operators Feature Ireland.
  • European/USA Branding can be done different Nature based /Wildlife /learning experience type holidays etc
  • Leave no Trace on Environment /Carbon offset programmes /contributing to conservation Projects /Green tax etc
marketing angles
Marketing angles
  • A Traditional holiday breaks
  • B Corporate Environment responsibility market
  • C Educational tours focusing on sustainability/ecotourism (Largest cluster of sustainable tourist accommodation in Ireland )
  • D Niche markets (Caving, biodiversity, spirituality, green building)

Future Eco Tourism

Ireland needs to have strong Policy at Failte Ireland ,NITB ,Dept Of Tourism .We need to avoid Green washing products- promoting product with no Certification Standards and not based on Eco Tourism Principles.

Sustainable Tourism is not Eco Tourism, there has been much damage to our Environment in last 3 Tourism Development /Tax Shelters eg Seaside Resort /Rural Renewal Schemes.

come to greenbox
Come To Greenbox

You Are Invited to Greenbox

Eco Tourism Conference June 8th Carrick on Shannon Co Leitrim

International Speakers /Field Trips