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National Technology & Business Conference

Are Desktop Applications the way of the past? Microsoft’s vision for Software AND Services. Jacques-Etienne Grandjean Senior Director , Comm Sector Western Europe Microsoft EMEA. National Technology & Business Conference. 29 November 2006. Inflection Points. The “Live” Era. Software.

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National Technology & Business Conference

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  1. Are Desktop Applications the way of the past?Microsoft’s vision for Software AND Services Jacques-Etienne GrandjeanSenior Director, CommSector Western EuropeMicrosoft EMEA National Technology & Business Conference 29 November 2006

  2. Inflection Points The “Live” Era Software + Services Web Services Web Windows PC 1990 1995 2000 2005

  3. Technology: evercheaper

  4. Total Advertising Industry = $539B Total Software Industry = $131B Business: new models FY ’06 Online Ad Market = $27B 5% of total ad market Online ads FY ’09 Online Ad Market = $51B 9% of total ad market Source: MSN Strategy team Analysis as of March 22, 2006

  5. Lifestyle: Digital and Connected

  6. The Live EraSoftware Plus Services +

  7. Put customers first Innovate at the Core and Edge What is “Live”?

  8. Developers Partners &Advertisers Consumers Live Platform Virtuous Ecosystem Platform Architecture

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