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Phoenix TV’ s Innovation In New Media. Emma Feng 14/05/2009. Overview of Phoenix TV. A Mandarin Chinese television broadcaster which serves the audience of Greater China region via satellite

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Phoenix TV’ s Innovation In New Media

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Presentation Transcript
overview of phoenix tv
Overview of Phoenix TV
  • A MandarinChinese television broadcaster which serves the audience of Greater China region via satellite
  • Established in Hong kong and owned by private→has few restrictions on broadcasting → Impartial, objective, and comprehensive
  • It has a good relationship with the People's Republic of China government → one of the few privately owned broadcasting companies in mainland China able to report information about events not broadcasted by the government media
five channels
Five channels
  • Phoenix Chinese Channel
  • Phoenix InfonewsChannel
  • Phoenix North America Chinese Channel
  • Phoenix Chinese News and Entertainment (CNE) Channel
  • Phoenix Movie Channel
introduction of ifeng com
Introduction of
  • providing all-around functions and services such as online pictures, texts and information, video on demand, special news coverage, internet communities, free resources and e-commerce.
  • leverage its exclusive resources, unique perspectives and fast speed to offer free information for the Internet users across the globe, and present a choice of special style and taste for the Chinese audiences in the Great China area and around the world.
  • its spirit is “broaden the vision, create new culture”
  • its ideal is “spread the wings to fly like a phoenix bird”
  • open up a new space for TV-Internet interaction worldwide
the unique features of ifeng com compare to phoenix tv
The Unique features of compare to Phoenix TV
  • More entertaining
  • More private
  • More interactive
  • More critical
  • More classified
  • More popular
more entertaining popular
More entertaining&popular

Why I say is more entertaning&

popular than Phoenix TV?

  • ‘the world’s most beautiful female politicians’ 

Jiang Yu who works in Chinese Foreign Ministry has been selected in the list.

  • Do you match with your lover?

a test system of if your are compatible with your girlfriend/boyfriend. You just need to type in your and your partners’ star signs, the system will tell you specific analysis of your love fitness.

  • Information about plastic surgery

a website about hairdressing, facial make-up, and  plastic surgery which is linked on

ifeng com vs cctv com VS

Why Phoenix TV is pioneer in new media?

  • you can download any programme which has been broadcasted on Phoenix TV as long as you have registered on and payed the fee of the programme. But CCTV don’t have this function
  • contains wm.ifeng.comwhich is the first mobile media software in China and can be download without pay. Through it, you can see the programmes of Pheonix TV and many kinds of news and information catering to your preferences on your 3G mobile phone. This software has a lot of entertainment functions as well.
  • Pheonix TV develop IVR channel, SMS channel, and MMS channel.
what else innovation
What else innovation?

Coperation With Other Company

  • set up the Network Credit Promotion Alliance with,,, on March 12, 2009.
  • Asia Business News (ABN Newswire) Enters Partnership With of Phoenix Satellite.

create own video content,

turn to product placement

  • to reduce its reliance on its parent company for content by creating its own videos, into which it will insert product placements and other revenue-generating marketing tools
who love ifeng com
Who love
  • is a top 10,000 site that reaches over 167K U.S. monthly people. The site is popular among a more affluent, mostly Asian, more educated, mostly male, middle aged group.The typical visitor reads
  • It is an influential online media receiving a very high Alexa traffic ranking among Chinese websites.
it s a pioneer in china but still have long way to go
It’s a pioneer in China, but still have long way to go.
  • Media today is a three-in-one world where TV, Internet and mobile content are combined.

---------Liu Changle

Chairman and Chief Executive Officer Phoenix Satellite Television Holdings Limited

“Chinese Murdoch”

Thank you for listening!

Emma Feng