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TM/LM 302- Post Placement Analysis Presentation

TM/LM 302- Post Placement Analysis Presentation. EVENTS MANAGEMENT. Organisations worked for:. President Hospitality. Aim: To review and discuss the event management industry. Objectives: To evaluate the key characteristics of the industry

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TM/LM 302- Post Placement Analysis Presentation

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  1. TM/LM 302- Post Placement Analysis Presentation EVENTS MANAGEMENT

  2. Organisations worked for: President Hospitality

  3. Aim: To review and discuss the event management industry Objectives: • To evaluate the key characteristics of the industry • To critically evaluate the skills and competencies required for successful management • To critically reflect on the impact of external factors

  4. The Events Industry Corporate Hospitality • Bigger than you think! • Fragmented- (CEA, 2002) • Planning intensive- (Watt 2000), Model of Event Planning • Competitive (competition for contracts) • Unique and individual- (Shone, 2001) Public events Private events

  5. The Process of Event Management Resourcing, Planning and Budgeting Implementation Aim and Event Brief Evaluation and Feedback Specialist skills are required at each stage of the process and specialised organisations are often used at different stages.

  6. The Service Concept of Events Management Hospitality Venue choice Staffing Core Service Provide a unique event Augmented Attributes Planning Budgeting Financing Resource and supplier acquisition

  7. Managers in this industry need to be: • Good problem solvers- (Watt, 2000) • Good leaders- (Mullins, 1996) • Good communicators • Strong decision makers • He who hesitates is lost. (Proverb) • Reflective practitioners (CPD in practice)- (Moon, 2000) • Professional in practice and attitude- (Cranton, 1996)

  8. Examples of Good practice • Competitive tendering • Customer orientation not market orientation • Reflection/Feedback- evaluation (tickets) • Communication- Client interaction All of the above relate to Straangards’ Model of Change (1981)

  9. Impact of external factors on the industry • Pivotal events • Economic factors • Legislation

  10. Pivotal Events • 9/11- (Derrick, 2002) • Foot and mouth • Millennium • Commonwealth Games • Olympics

  11. Economic Factors • Boom/Bust- Barometer of the economy • Recession- Retaining existing customers • Millennium- Downturn in expenditure on events following the year 2000 celebrations

  12. Legislation • Licensing regulation- potential 24hr drinking • Health and safety policy

  13. Summary of points covered • Events industry is: Fast-moving, High Pressure-High Risk, Innovative • Event Managers need to have a range of specialised skills • The industry is heavily affected by a number of different external factors

  14. References • Bowdin (2001) Events Management, (1st edn.) London: Financial Times • Cranton (1996) Professional Development as transformative learning, (1st Edn) San Fransisco; Jossey Bass • Derrick, S. (2002) ‘One year on’, Conference and Incentive Travel, October. • Mintel (2002) ‘Corporate hospitality’, June. • Mintel (2001) ‘Sports venue catering’, September. • Moon, J (2000) Reflection in Learning and Professional Development – Theory and • Practice (1st edn.) London: Kogan Pace. • Mullins, L. (1996) Management and Organisational Behaviour, (2n edn.) • London: Prentice Hall. • Normann, R. (2000) Service Management (1st edn.) Chichester: John Wiley and Sons. • Watt, D. (2000) Event Management in Leisure and Tourism, Essex: Pearson education ltd • Woodall, J. and Winstanley, D. (1998) Management Development: Strategy and • Practice, Blackwell Publishing: Oxford • www.fish4jobs.co.uk, 9/12/2002 • Shone, A.(2001) Succesful Event management, (1st Edition) London:Continuum books

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