SNAC & The Better Health Channel… Building Healthier Online Communities!
WHO IS SNAC? The Skillsnet Association Co-operative Ltd Funded with an establishment grant from MMV & in-kind support from VICNET Independent, non-profit co-operative - facilitates community capacity building by fostering learning about information and communication technologies in the communities of member organisations. • Schools • Libraries • Students • Community Centres • Neighborhood houses • Other peak bodies
SNAC OBJECTIVES • To facilitate professional development opportunities for members • To act as a broker and aggregator in the supply of member goods and services • To act as a community interface with government • To provide a measurable environment for action research • To facilitate the vocational development of student members
A TYPICAL SNAC CENTRE… Common elements: Computer(s) available for public Internet access One-to-one or group training in computer applications (Software, Internet, Web Design) Delivery of: VET Services Employment Services (WFD) Health Services (Women, Psychiatric) • Client Base: • Unemployed • Youth • Women • Disabled • Migrants • Rural & Regional
THE SNAC-BHC PILOT • 6-Month Pilot Project • 40 SNAC centres across Victoria handpicked by BHC to have: • BHC website as homepage on public access terminals • BHC promotional materials surrounding public access terminals • BHC references as part of Internet training materials • First time BHC user surveys collected and collated on a monthly basis • Feedback on content, design and functionality provided by SNAC head office (qualitative & quantitative)
WHY? • To increase access to the Better Health Channel by those who may face access barriers (geographic, language, income, age…) • To encourage and facilitate feedback from non-traditional, first time users • To utilise communication technologies to foster improved access to resources and information in member communities – regional and rural • To promote strategic partnerships between community providers – government and non-government. • SNAC BHC in action…
OUTCOMES • 4880 estimated “browsers”June 20 – Oct 19 • 1519 user surveys collected June 20 – Oct 19 • Of those surveyed: • 75% had not heard of site previously • 92% would use the site again • More than half of users are age 40-69 • 90% rate the channel as good-very good for ease of navigation, attractiveness, easy to understand and usefulness
FOOD FOR THOUGHT… Collaborative Channel Marketing SNAC-BHC provides a model for the marketing of GO to grassroots users of GO services A Channel portal servicing all Channels could be promoted in a similar way – costs shared (MMV funded/part of VOG project?) Government & citizens can only benefit from the application of innovative, grassroots initiatives that combine the physical with the virtual to enhance accessibility. Questions..!