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SNAC & The Better Health Channel… Building Healthier Online Communities! WHO IS SNAC? T he Skillsnet Association Co-operative Ltd Funded with an establishment grant from M MV & in-kind support from VICNET

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slide1

SNAC & The Better Health Channel…

Building Healthier Online Communities!

slide2

WHO IS SNAC?

The Skillsnet Association Co-operative Ltd

Funded with an establishment grant from MMV & in-kind support from VICNET

Independent, non-profit co-operative - facilitates community capacity building by fostering learning about information and communication technologies in the communities of member organisations.

  • Schools
  • Libraries
  • Students
  • Community Centres
  • Neighborhood houses
  • Other peak bodies
slide3

SNAC OBJECTIVES

  • To facilitate professional development opportunities for members
  • To act as a broker and aggregator in the supply of member goods and services
  • To act as a community interface with government
  • To provide a measurable environment for action research
  • To facilitate the vocational development of student members
slide4

A TYPICAL SNAC CENTRE…

Common elements:

Computer(s) available for public Internet access

One-to-one or group training in computer applications (Software, Internet, Web Design)

Delivery of:

VET Services

Employment Services (WFD)

Health Services (Women, Psychiatric)

  • Client Base:
  • Unemployed
  • Youth
  • Women
  • Disabled
  • Migrants
  • Rural & Regional
slide9

THE SNAC-BHC PILOT

  • 6-Month Pilot Project
  • 40 SNAC centres across Victoria handpicked by BHC to have:
    • BHC website as homepage on public access terminals
    • BHC promotional materials surrounding public access terminals
    • BHC references as part of Internet training materials
    • First time BHC user surveys collected and collated on a monthly basis
  • Feedback on content, design and functionality provided by SNAC head office (qualitative & quantitative)
slide10

WHY?

  • To increase access to the Better Health Channel by those who may face access barriers (geographic, language, income, age…)
  • To encourage and facilitate feedback from non-traditional, first time users
  • To utilise communication technologies to foster improved access to resources and information in member communities – regional and rural
  • To promote strategic partnerships between community providers – government and non-government.
  • SNAC BHC in action…
slide15

OUTCOMES

  • 4880 estimated “browsers”June 20 – Oct 19
  • 1519 user surveys collected June 20 – Oct 19
  • Of those surveyed:
    • 75% had not heard of site previously
    • 92% would use the site again
    • More than half of users are age 40-69
    • 90% rate the channel as good-very good for ease of navigation, attractiveness, easy to understand and usefulness
slide16

FOOD FOR THOUGHT…

Collaborative Channel Marketing

SNAC-BHC provides a model for the marketing of GO to grassroots users of GO services

A Channel portal servicing all Channels could be promoted in a similar way – costs shared (MMV funded/part of VOG project?)

Government & citizens can only benefit from the application of innovative, grassroots initiatives that combine the physical with the virtual to enhance accessibility.

Questions..!