Kalakbayan travel systems inc
Download
1 / 19

Kalakbayan Travel Systems, Inc. - PowerPoint PPT Presentation


  • 346 Views
  • Updated On :

Kalakbayan Travel Systems, Inc. A Presentation by Eddie M. Nuque Managing Director, KTSI Symposium on Tourism Services World Trade Organization Geneva, Switzerland 22-23 February 2001

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Kalakbayan Travel Systems, Inc.' - adamdaniel


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Kalakbayan travel systems inc l.jpg

Kalakbayan Travel Systems, Inc.

A Presentation by Eddie M. Nuque

Managing Director, KTSI

Symposium on Tourism Services

World Trade Organization

Geneva, Switzerland

22-23 February 2001

Is E-Commerce a viablealternative to the traditional travel Infrastructure?

A Developing Country’s Perspective


Outline l.jpg
OUTLINE

  • CONTEXT

  • E-COMMERCE: A Developing Country’s Experience

  • The Lakbay.Net E-Business Model

  • CONCLUSIONS


Unctad expert group on e commerce and tourism recommendations l.jpg

CONTEXT

UNCTAD Expert Group on E-Commerce and Tourism Recommendations:

  • Advocate sustainable e-tourism in a social, cultural and environmental and economic sense

  • Develop strategy for improving Internet Access and ICT infrastructure investment

  • Forge partnerships between government, DMD’s Local tourism, service providers, agents, GDSs, internet travel portals, ICT sector, local communities and foreign suppliers

  • Ownership of local content


Lakbay net unctad l.jpg

CONTEXT

Lakbay.Net & UNCTAD

Lakbay.Net was chosen as a model because of its:

  • Community-based approach

  • Private Sector initiated with close partnership with NGOs and government

  • Appropriate Technology approach


Lakbay net today l.jpg

CONTEXT

Lakbay.Net Today

  • The FIRST working E-commerce model for Philippine Travel integrating Accommodations, Transportation, Tour Operators and other suppliers with online order and payment facilities

  • The most comprehensive Philippine Website to-date

    • More than 100 Philippine Destinations

    • Over 200 participating establishments

  • Award-winning website by Philippine Webby Awards

    • 2000, People’s Choice for Best Travel Website

    • 1999, Best Philippine Travel Website

    • 1999, Special HP Award for E-Services


E commerce a developing economy s experience l.jpg
E-COMMERCE: A Developing Economy’s Experience

A. Situation

  • Low Internet connectivity (300,000), but high Television and Mobile phone penetration

  • Insufficient funds available to NTOs and DMOs

  • Traditional Distribution Networks:

    • Inadequate to deal with “real-time” customers

    • Cannot cope with “revenue management” concerns of suppliers


A developing economy s experience l.jpg

E-COMMERCE

A Developing Economy’s Experience

A. Situation

  • Telecommunications access is costly

  • Inadequacy and inaccuracy of “travel product” information

  • Payment Issues

  • Unique mix of Tourism Traffic in the Philippines


Philippine visitor profile l.jpg

E-COMMERCE

Philippine Visitor Profile

Business/

Professional Work

Visiting Friends/Relatives

28%

20%

Others

Pleasure/Vacation

12%

40%

SOURCE: DOT Statistics


B lakbay net e business model convergence of 4 delivery systems l.jpg

E-COMMERCE

B. Lakbay.Net E-Business ModelConvergence of 4 Delivery Systems

LAKBAY TV

TRAVEL

CHANNEL

LAKBAY

ALLIANCE

B2B EXCHANGE

LAKBAY

INTERACTIVE

WEBSITE

TO BRING TRAVEL

PRODUCTS & SERVICES

CLOSEST

TO THE CUSTOMER

LAKBAY

E-SERVICES


Lakbay net the e business model l.jpg
LAKBAY.NET The E-BUSINESS MODEL


Philippine travel information service l.jpg
Philippine Travel Information Service

Department of Tourism

Region(16)

Local Governments

Province (77)

DESTINATIONS

PROGRAMS

Civil Society: Heritage,

Conservation,

EcoTourism Groups

City (82)

Peace Thru Tourism

Municipalities

(1,532)

Meetings Make Manila (MICE)

JobsDB.com

Community-based tourism strategy:

“PRIDE OF PLACE”The soul of Lakbay.NET


Lakbay net e business model l.jpg
Lakbay.Net E-Business Model

Attractions

TOURIST PRODUCT

Access

DESTINATIONS

PROGRAMS

Accommodations

Ancillaries

Community

+ Community + Tourist Products = E-Catalogues


Lakbay net e business model13 l.jpg
Lakbay.Net E-Business Model

Non-Traditional:

Electronic Storefronts

DISTRIBUTION

DESTINATIONS

PROGRAMS

TOURIST PRODUCT

Travel Agents

Mobile Cellular Phones

Community

+ Catalogues

Traditional + Non-Trad + Mobile Networks= Distribution


Lakbay net e business model14 l.jpg
Lakbay.Net E-Business Model

Reservations &

Ordering Systems

E-SERVICES

DESTINATIONS

PROGRAMS

TOURIST PRODUCT

DISTRIBUTION

UNION BANK

Credit Cards

Community

+ Catalogues

+ Distribution

+ Booking System + Payments = E-Commerce


Lakbay net e business model15 l.jpg

Community

Lakbay.Net

E-BUSINESS

+ Catalogues

+ Distribution

+ E-Commerce =

ABS-CBN

Lakbay.Net E-Business Model

SkyCable

MEDIA RESOURCES

The Filipino Channel

DESTINATIONS

PROGRAMS

TOURIST PRODUCT

PAYMENT PLAN

DISTRIBUTION

E-SERVICES

ABS-CBN.COM

ABS-CBN NEWS

Community

+ Catalogues

+ Distribution

+ E-Commerce =


Front door l.jpg
(Front door)

http://www.lakbay.net.ph


Slide17 l.jpg

CONCLUSIONS

E-commerce IS a viable alternative

  • Potential for clearer more forward branding for destinations

  • More connectivity as both wired and wireless will provide inexpensive, short time to market strategy for emerging destinations and new travel products

  • Guaranteed payment system

  • Revenue management programs


Slide18 l.jpg

CONCLUSIONS

E-commerce IS a viable alternative

  • Access to large distribution network

  • Penetrate untapped markets

  • Inexpensive start-up capital requirements

  • Short-time to market for deployment to travel providers


Kalakbayan travel systems inc19 l.jpg

Maraming salamat po!

KALAKBAYAN TRAVEL SYSTEMS, INC.

FIRST. FILIPINO. ONLINE TRAVEL ACCESS

EDDIE M. NUQUE

Managing Director

E-mail: asknuque@lakbay.net.ph

Phone: 63-2-449-2470

FAX: 63-2-449-2459

A member of the Lopez Group of Companies

22 February 2001