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Are you struggling to find the right brand voice for your content marketing? How about writing content with a consistent tone to ensure homogeneity in all your content marketing efforts? As a brand content marketing manager, coming across impediments while choosing the right brand voice for your content is a common issue. However, to save you from the hassle of struggling with experimentation, we have got you covered with our detailed style guide. <br>read more: https://writeme.ai/blog/brand-voice-tips-for-content/
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How to Find and Implement The Right Brand Voice for Content Writing Gather Representative Content for Defining Your Brand When you ponder over the tone of voice for my brand, the first thing to do is gather representative content. Dig through your direct competitors and adjacent competitors websites to find out the voice and tone that will closely represent your brand. When you create brand content, the representative content will offer you a clear direction. It will help you device which type of brand voice you need to adopt for defining your brand in front of your customers.
Use Three Words to Answer “What is Your Brand Voice?” Establishing your brand identity as clearly as possible is important in deciding your brand voice and tone of content. While you are sorting your representative content into groups of similar themes, try to use three different words (adjectives) for description. This practice will help you describe the most dominant elements of your selected groups. Moreover, discuss these common themes among your content writers and marketers circle to find out which elements will be best for your brand.
Help Your Writers Understand How to Set Your Brand Voice Elements in Motion • Get Personal With Your Writers Team • Set Clear Content Quality Benchmarks • Establish Clear Writing Guidelines • Implement Standardized Design Themes • Implement Rigid Screening and Review Process
How to Ensure Consistent Brand Voice and Tone Over Time in Future Revisit and Refine Content Voice as Your Brand Evolves A brand content tone is anything but rigid. While you want to ensure that your content voice stays consistent throughout your content, it does not necessarily mean that you need to stick to your initial content tone elements only. As your brand evolves and new competitors add to your pool of competition, your brand messaging strategy will change as well. Conduct a quarterly review of your brand messaging and find key communicators that can evolve your brand voice in alignment with your brand’s future prospects.
Compel Others to Stick To Your Brand’s Mission Your brand mission will serve as the compass you need at times when direction seems to be lost. Since your brand mission is a part of your brand strategy, it will help you avoid straying your brand’s true identity. Make your brand’s mission clear to all your content writing and marketing team members. Re-emphasize the brand objectives over and over until they are imprinted on your team’s minds. Make No Compromise on Quality Screening Brand editors get sluggish over time which kills brand messaging faster than anything else. Implement a screening process for your writers as well as your editors. Conduct a No-Logo Test. In this test, you will send brand content without adding a brand logo and check whether your audience can still identify your brand. This test can help you see where you lack and how to improve your brand messaging.
