Power-up a Business Whizz Using the web to create real business success requires more than simply creating brochures This presentation will outline the basic steps to making your online presence an online success story.
If you have a web presence that is a part of your business strategy you have to unchain its true potential.
A brochure type presence on the web might give visitors lots of content, including text, images, audio, even videos ...
...but it does not provide the tools to actively attract andconvert those visitors to loyal customers.
An online business whizz is going to give you five critical componentsthat work together to give you a return on investment.
Sticky Content is content worth coming back to on a regular basis.
The best sticky content keep visitors stuck on a site for hours, days, months, even decades.
The more someone is stuck to your online content the more opportunity you have of creating brand loyalty.
Effective Conversations are those where people talk enthusiastically about your product to their friends, colleagues and followers.
This word-of-mouth marketing is more likely to be acted upon because it carries a personal endorsement…
An Active Community is where people get together to share information, collaborate and partake in activities…
If they are in your backyard you can find out who they are, what they are doing and what their preferences are.
Then you can give them what they want, create loyal fans and open the door…
With a captured audience you have the opportunity to create Irresistible Conversions….
An online presence as a business whizz puts all the toolsin place to make the transition from Attention..
Once you’ve converted someone into a customer you need the tools to learn everything there is to know about them:
1. Create sticky content that will generate effective conversations:infographics, presentations, video, branded entertainment, etc.
2. Distribute this content across blogs, portals and social media sitesand start the conversations.
4. The more engaging someone finds the conversation, the more likely they are to join your active community.
5. All this activity needs to happen in your backyard:LinkedIn Group, Facebook, Twitter, Google+, Pinterest, Website