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Access eCommerce Planning Your Web Presence Planning Your Website Topics Options and costs for a web presence Website development options Domain names Accessibility Podcasts Development & diagnostic tools Website hosting options Getting a Web Presence Auction Site Niche Malls or Coops

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planning your website topics
Planning Your Website Topics
  • Options and costs for a web presence
  • Website development options
  • Domain names
  • Accessibility
  • Podcasts
  • Development & diagnostic tools
  • Website hosting options
getting a web presence
Getting a Web Presence
  • Auction Site
  • Niche Malls or Coops
  • Online Storefront
  • Blog
  • Wiki
  • Traditional Dot Com Website
ebay stores
eBay Stores

Bright Ranch Cowhide Creations

ebay pricing
eBay Pricing

Depends on:

  • Starting price
  • Reserve price
  • Selling price
  • Buy it now option
  • # of pictures and options
  • Listing upgrades

Fees are described at http://pages.ebay.com/help/sell/fees.html

paypal
PayPal
  • PayPal lets you accept credit cards, bank transfers, debit cards from customers on your website or auction
  • No monthly, startup, or cancellation fees
  • PayPal’s commission is 2.9% + $0.30.
  • www.PayPal.com
ebay pricing examples
+ .20 insertion fee

+ .00 for 1 picture

+ .00 No upgrades

+1.05 5.25% of sell price

=$1.25 Total eBay fees

+1.08 PayPal fees (2.9% of sell price)

= $2.33 Total

eBay Pricing Examples

2 examples of an item with a starting price of $.01 and selling price of $20.00

+ .20 insertion fee

+ .30 for 3 pictures

+1.00 Bold listing

+1.05 5.25% of sell price

=$2.55 Total eBay fees

+ 1.08 PayPal fees

(2.9% of sell price)

= $3.63 Total

ebay seller tools
eBay Seller Tools

eBay

  • http://pages.ebay.com/sellercentral
  • http://pages.ebay.com/merchantsolutions
  • http://pages.ebay.com/marketplace_research
niche malls or coops
Niche Malls or Coops

www.LocalHarvest.org

online storefronts
Online Storefronts

http://store.benjerry.com

/

yahoo online storefront
Yahoo! Online Storefront

http://smallbusiness.yahoo.com/merchant

hands on 10 minutes explore niche malls
Hands-On (10 minutes): Explore niche malls

www.MNartists.org

www.ShopND.com

www.MaineMade.com

www.LocalHarvest.org

www.Etsy.com

hands on 10 minutes collaborative websites wiki
Hands-On (10 minutes):Collaborative Websites: Wiki
  • Websites that allow ANYONE to create and edit web pages with quick editing tools
  • Look at the www.Wikipedia.org Encyclopedia
  • Make a free wiki at www.pbwiki.com
website development stages
Website Development Stages
  • Determine budget
  • Create a paper plan
  • Select web designer
  • Select web host
  • Register domain name(s)
  • Create a dynamic site
get a domain name
Get a Domain Name
  • What is a domain name?
  • Why do you need one?
  • How much does it cost?
  • How do you find a domain name?

www.betterwhois.com

http://www.icann.org/registrars/accredited-list.html

www.mycompany.com

hands on 10 minutes choose a domain name
Hands-On (10 minutes): Choose a domain name

.com .org .net .biz .info

  • www.betterwhois.com
  • www.icann.org/registrars/accredited-list.html
website development options
Website Development Options
  • Website Templates
  • Hire a web developer
  • Do it yourself
consider hiring a website developer
Consider Hiring a Website Developer

Give your business a professional appearance. To find a developer:

  • Interview customers
  • Evaluate web sites
  • Compare services
  • Ask about site maintenance services
website templates
Website Templates

www.netsol.com

/

hands on 10 minutes website templates
Hands-On (10 minutes): Website Templates

Templates and hosting:

  • www.NetSol.com
  • http://go.BigStep.com/tour/tour.htm
  • Yahoo Site Builder http://webhosting.yahoo.com/ps/sb
  • www.pages.google.com

Template kits only (no hosting):

  • http://desktoppublishing.com/template/web/sitekits.html
  • www.openwebdesign.org
how much does a website cost an example
How Much Does a Website Cost? An Example.

Setup Costs:

$300 Home page

+ $100 Each additional page

+ $400-800 for e-commerce solutions (PayPal or Miva Merchant)

Ongoing Costs:

+ $20/year Domain name

+$120/year Site hosting

+ $50/hour Site maintenance

www.webshackdesign.com

ecommerce transactions
eCommerce Transactions

Merchant Accounts

  • monthly fee: $15-50 / month
  • discount rate: 2-5% of amount
  • transaction fee: 15-.30 / transaction

PayPal or Other Third Party Merchants

  • No monthly fee
  • Transaction fee: 2.9% + .30 /transaction
mixing the old and the new
Mixing the Old and the New

Uses the Internet to market pastry

www.poticawalnut.com

add maps
Add Maps
  • www.MapQuest.com
  • http://maps.Yahoo.com
  • http://maps.Google.com
hands on 10 minutes explore mashups
Hands-On (10 minutes)Explore Mashups
  • http://programmableweb.com/popular
  • http://atlas.freshlogicstudios.com
  • www.Zillow.com
  • www.weatherbonk.com

Create your own at:

  • www.platial.com
check for accessibility section 508 is common sense
Check for Accessibility: Section 508 is common sense
  • Use text equivalents for images, audio, video
  • Use clear navigation schemes
  • Avoid use of color to convey information
  • Avoid screen flicker
  • Provide a text only page when necessary
accessibility
Accessibility

Test a website for accessibility at

  • WebAIM www.webaim.org/resources

Use any of the free accessibility tools.

podcasts
Podcasts
  • Audio (or video) blog
  • People can subscribe to them and download them automatically with software such as iTunes
  • Anyone can create them with free software, a computer, and a microphone
hands on 10 minutes search for podcasts
Hands-On (10 minutes):Search for Podcasts
  • http://podcasts.yahoo.com/popular?c=p
  • www.podcast.net
  • www.digitalpodcast.com
  • www.castwiki.com/index.php/Genres
  • www.podcastalley.com
create a podcast
Create a Podcast
  • Buy a monthly service such as www.HipCast.com
  • Create your own using your computer and microphone and free software tools. Instructions at: www.digitalpodcast.com
  • Edit your video blog online at www.eyespot.com
  • Get help uploading videos to YouTube at www.google.com/support/youtube
hands on 5 minutes check your site for errors
Hands-On (5 minutes): Check Your Site for Errors

Page errors:

www.netmechanic.com/toolbox/html-code.htm

Load speed:

www.optiview.com (Click on Cool Tools lower left)

www.websiteoptimization.com/services/analyze

diy website development tools learn about html
DIY Website Development Tools: Learn About HTML
  • Free HTML Tutorials

www.w3schools.com/html

  • Authoring Software

(e.g: Dreamweaver, FrontPage)

diy website development tools graphics clip art
DIY Website Development Tools: Graphics Clip Art

Create a banner, logo or button with free or fee online graphics generators

  • 3DTextMaker.com
  • CoolText.com
  • QuickBanner.com
how to find a web host
How to Find a Web Host
  • Local internet service providers
  • Domain name providers
  • Global hosts
  • http://www.webhostingratings.com/
tips for finding a web host
Tips for Finding a Web Host
  • Be realistic
  • Consider the source
  • Ask around
  • Beware bogus claims
  • Talk to the company
  • Start out slow
  • Get assurances
  • Have a backup plan
hands on 5 minutes where is the web host located
Hands-On (5 minutes):Where is the Web Host Located?

Enter any website address to see what country the web server is located in:

www.digitalpoint.com/tools/website-country

summary
Summary
  • Decide if you really need a website
  • Explore web hosts, online malls, auctions for features and costs
  • Decide which services are right for your business to meet your customer needs