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Website Marketing & SEO

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  1. Website Marketing & SEO Presented by Arnie Kuenn (@ArnieK) @VerticalMeasure #LocalFirstAZ

  2. Questions for me? Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ

  3. A Few Quick Questions(Know your audience) • How many of you search Google and wonder where your website is? • How many of you have tried to get your site ranked in the search engines? • How many of you know what SEO stands for? • How many of you consider yourself pretty good at SEO? Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ

  4. My Background(Know your presenter) • Doing Internet marketing for about 12 years • Formed Vertical Measures about 5 years ago • Primarily an Internet marketing company • We have 80+ clients from all around the world Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ

  5. What is SEO? • SEO is an acronym for "search engine optimization" • Basically you want to be ranked highly in the natural search results, especially Google, since they have 70-80% of the search market Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ

  6. Search Engine Results Page Indented Listing Local Listing

  7. Why Care About Search? • The #1 position will get clicked 43% of the time! • Natural search results receive many more clicks than paid search • Your customers are looking for you online (directions, phone #, products, services, etc.) • Teeth whitening, eye doctor, massage, plumbing, Sedona hotels, HDMI cable… Source: Did-it, Enquiro, and Eyetools. Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ

  8. Search Marketing Reality • Organic search traffic can be so valuable, it can sustain an entire business, even locally. • Organic search rankings are something you can work to influence, but ultimately you do not control them. The search engine algorithms make that call. Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ

  9. How Does it Work Today? Bot or Spider Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ

  10. What Does It Look For? Title tag URL H1 tag Content Bold Meta Description Award winning SEO Link Building Services. Vertical Measures is a reputable, USA Internet marketing company helping businesses get more website traffic thru higher search engine rankings, link building, social media, local search, and search engine optimization. Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ

  11. Search Engine Results Indented Listing Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ

  12. Biggest Factor is Links to You! • The best links: • Are from trusted sites • Determined editorially • Have keywords in their link • Are from many different websites Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ

  13. Where Do You Get Links? • Internal links (from content) • Friends & family • Associations (donations) • Social Profiles • Twitter, LinkedIn, Naymz, Google, • 123People, Businessweek, etc. • Clients & Suppliers • Business Directories • Blogs or Articles • Press Releases Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ

  14. It All Starts With Great Content • Buyers need content that makes them smarter and more knowledgeable. Businesses that provide that content will win. • Build content around your keywords • Add real value to the reader • Unique • Informative • Entertaining • Who do you link to from the content? • Good neighbors • It’s your reputation • Get links back! Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ

  15. You Are Now a Publisher! • Organizations are just now beginning to understand that, along with the products and services, one of their core products is information. • If you have a website, understand that you are now a publisher. • Provide relevant content that gives solutions to some of the toughest problems your customers are facing. • Customers start relying on you for your expertise as you become the trusted solution in your industry. • Today’s marketing is now about online content & publishing Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ

  16. Some Content Ideas • A Blog • White Paper Series • eBooks     • Case Studies • Interviews • Infographics • Online Quizzes • Contests • eNewsletters • Community Forums • Podcasts • Videos  • Webcasts/Webinars Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ

  17. Infographic Example Courtesy of Dream Systems Inc. Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ

  18. Must Have a Blog • 25% of our page views come from our blog posts • We make 2-3 new posts per week • Gives us a vehicle to post new link worthy content • Keeps the search engines coming back • Internal linking Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ

  19. And What About Social Media? • Understand who your customer is and where they are online. • Develop consistent, relevant content in multiple channels. • Let go of all control. Let your ideas spread. • People share your ideas, link to your content. • Content is found through social media and search engines (YouTube, Twitter & Facebook) Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ

  20. Conclusion • Create great content for your website visitors • Best Place to market your website is Google & Local resources (Google Local, Yelp, MerchantCircle, etc.) • Get involved in Social Media (Twitter, Facebook, YouTube, etc.) • Go to local events to learn more and network with good people (AZIMA, AMA, SMAZ, SEMPOAZ) Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ

  21. Good Resources…. • SEO Guide • • SEO Educational Videos: • • Online Marketing & Related Webinars: • Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ

  22. Questions?It’s Link Exchange Time! Contact:888-476-1881