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website marketing seo
Website Marketing & SEO

Presented by

Arnie Kuenn (@ArnieK)




Questions for me?

Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ

a few quick questions know your audience
A Few Quick Questions(Know your audience)
  • How many of you search Google and wonder where your website is?
  • How many of you have tried to get your site ranked in the search engines?
  • How many of you know what SEO stands for?
  • How many of you consider yourself pretty good at SEO?

Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ

my background know your presenter
My Background(Know your presenter)
  • Doing Internet marketing for about 12 years
  • Formed Vertical Measures about 5 years ago
  • Primarily an Internet marketing company
  • We have 80+ clients from all around the world

Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ

what is seo
What is SEO?
  • SEO is an acronym for "search engine optimization"
  • Basically you want to be ranked highly in the natural search results, especially Google, since they have 70-80% of the search market

Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ

search engine results page
Search Engine Results Page

Indented Listing

Local Listing

why care about search
Why Care About Search?
  • The #1 position will get clicked 43% of the time!
  • Natural search results receive many more clicks than paid search
  • Your customers are looking for you online (directions, phone #, products, services, etc.)
  • Teeth whitening, eye doctor, massage, plumbing, Sedona hotels, HDMI cable…

Source: Did-it, Enquiro, and Eyetools.

Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ

search marketing reality
Search Marketing Reality
  • Organic search traffic can be so valuable, it can sustain an entire business, even locally.
  • Organic search rankings are something you can work to influence, but ultimately you do not control them. The search engine algorithms make that call.

Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ

how does it work today
How Does it Work Today?

Bot or Spider

Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ


What Does It Look For?

Title tag


H1 tag



Meta Description

Award winning SEO Link Building Services. Vertical Measures is a reputable, USA Internet marketing company helping businesses get more website traffic thru higher search engine rankings, link building, social media, local search, and search engine optimization.

Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ

search engine results
Search Engine Results

Indented Listing

Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ

biggest factor is links to you
Biggest Factor is Links to You!
  • The best links:
    • Are from trusted sites
    • Determined editorially
    • Have keywords in their link
    • Are from many different websites

Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ

where do you get links
Where Do You Get Links?
  • Internal links (from content)
  • Friends & family
  • Associations (donations)
  • Social Profiles
    • Twitter, LinkedIn, Naymz, Google,
    • 123People, Businessweek, etc.
  • Clients & Suppliers
  • Business Directories
  • Blogs or Articles
  • Press Releases

Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ

it all starts with great content
It All Starts With Great Content
  • Buyers need content that makes them smarter and more knowledgeable. Businesses that provide that content will win.
  • Build content around your keywords
  • Add real value to the reader
    • Unique
    • Informative
    • Entertaining
  • Who do you link to from the content?
    • Good neighbors
    • It’s your reputation
    • Get links back!

Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ

you are now a publisher
You Are Now a Publisher!
  • Organizations are just now beginning to understand that, along with the products and services, one of their core products is information.
    • If you have a website, understand that you are now a publisher.
    • Provide relevant content that gives solutions to some of the toughest problems your customers are facing.
    • Customers start relying on you for your expertise as you become the trusted solution in your industry.
  • Today’s marketing is now about online content & publishing

Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ

some content ideas
Some Content Ideas
  • A Blog
  • White Paper Series
  • eBooks    
  • Case Studies
  • Interviews
  • Infographics
  • Online Quizzes
  • Contests
  • eNewsletters
  • Community Forums
  • Podcasts
  • Videos 
  • Webcasts/Webinars

Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ

infographic example
Infographic Example

Courtesy of Dream Systems Inc.

Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ

must have a blog
Must Have a Blog
  • 25% of our page views come from our blog posts
  • We make 2-3 new posts per week
  • Gives us a vehicle to post new link worthy content
  • Keeps the search engines coming back
  • Internal linking

Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ

and what about social media
And What About Social Media?
  • Understand who your customer is and where they are online.
  • Develop consistent, relevant content in multiple channels.
  • Let go of all control. Let your ideas spread.
  • People share your ideas, link to your content.
  • Content is found through social media and search engines (YouTube, Twitter & Facebook)

Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ

  • Create great content for your website visitors
  • Best Place to market your website is Google & Local resources (Google Local, Yelp, MerchantCircle, etc.)
  • Get involved in Social Media (Twitter, Facebook, YouTube, etc.)
  • Go to local events to learn more and network with good people (AZIMA, AMA, SMAZ, SEMPOAZ)

Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ

good resources
Good Resources….
  • SEO Guide
  • SEO Educational Videos:
  • Online Marketing & Related Webinars:

Twitter: @ArnieK@VerticalMeasure @LocalFirstAZ#LocalFirstAZ

questions it s link exchange time
Questions?It’s Link Exchange Time!