DAY 2. Quarterly Marketing Conference November 2010. The Internet, Your Website, and How to Make Money from Both. What Do You Want From Your Site?. What is your most wanted action from each visitor? A lead? A sale (appointment)? Information?. Types of Sites. Brochure website vs
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DAY 2 Quarterly Marketing Conference November 2010
What Do You Want From Your Site? • What is your most wanted action from each visitor? • A lead? • A sale (appointment)? • Information?
Types of Sites • Brochure website vs • Mini site (mission specific – usually one page only) vs • Blog
The Right Domain Name • Must be easy to spell • Easy to remember • Relevant in some way • Physicaltherapyatlanta.com • YourCityNamerehab.com • YourCityNamehealthpractice.com
Critical Components of a Website • Who you are • Social proof – Get Those Testimonials! • What you have to offer • Why the patients need it (benefits) • How they can get it (phone number, offer for patient stimulator etc)
Critical Components of a Website • Opt-in, lead generators • How to contact you via email, phone, text etc. • Must be EASY • Easy to read • Easy to understand • Easy to contact you • NOTHING should be confusing
Book the Appointment Immediately! • When you get an email inquiry, call or email IMMEDIATELY • The longer you wait, the lower your chances of booking the appointment
Other Important Components • 3 second rule • Intro video • Free ‘Diagnostic Consultation’ / Free CD, DVD or report • Newsletter
Other Important Components • Free Downloads • Non-Intimidating picture of you. NOT necessarily your clinic. Smile and show us your teeth! Professional pictures NOT required • Autoresponders
What NOT To Do • Don’t complicate the design – the easier, the better • Don’t list prices on your website • Don’t use excessive animations and fancy graphics • Don’t monopolise the site (all about you). It should be about your prospect and what you can do for THEM • Don’t post links to websites that take prospects away • Don’t give them several options to click around and get confused
Site Promotion • Site must be SEO • Meta Tags • Content • Through your Newsletter/Blog • Manual Search Engine submission • Third Party Submission Service - $$ • Third Party Software - $$ • Google Ad Words / Yahoo - $$ • Local Flyers • Through your current OFFLINE activities!
How Local Are You? • Do you show up in google local search results?
BONUS: Tips & Tricks • Youtube (example) • The Top Right – put something good
Email Marketing • Low cost • One click away • Build loyalty (newsletter) • Know, like and trust factor • Fun, educational, and personality based
Email Marketing • THE FORMULA • Compelling subject line • 400-600 words (vs. short email) • Educate, entertain and make an offer • Exaggerate your personality • Write in your voice
Your Health Practice Blog • Word Press platform – easy to edit and update • Come up high in search engines • Build a list of loyal subscribers • Build a loyal following
Your Health Practice Blog • Bond with your market • Position yourself as an expert • Create a sense of loyalty • Build a feeling of reciprocity
BONUS: Tips & Tricks – The Blog • Why a blog • Free, or close to it • Blogger, WordPress • Easy User Interface / Live Writer • Everyone likes a Blog – a source of regularly updated content • Must be SEO – search engines love blogs • Points back to your clinic’s website
BONUS: Tips & Tricks – The Blog • Can be used to generate revenue (www.fitconcepts.com case study)
Marketing With Social Media • Facebook, Myspace, Twitter, Linkedin • Think of it as a social gathering • No obvious promotion • Run contests • Give recognition • Share fun blog posts, videos, articles etc • Referral, tagging, recognition
Marketing With Social Media • Paid Facebook Ads • Headline: Permanent Pain Relief • Image • Copy: Free report reveals the five ways to overcome pain permanently and how you can get rid of those aches and pains FOREVER
Internet Resources • SoundRecorder.com • KillerCovers.com • TherapyNewsletter.com • GoDaddy.com • Paypal.com • SubmitYourArticles.com
Is Adam right when he says Facebook is the single biggest waste of productive time known to modern man? Social Media Expert Deano Power reveals the truth at last!
$100,000,000 website 850,000 subscribers 2,500,000 monthly visitors
781 videos 18,500 subscribers ~23,000,000 views
133,000 likes 10 are my friends