1 / 6

QR Codes in Action , How a Leading Retailer Drives Engagement and Growth

QR (quick response) codes have become an indispensable part of the marketing landscape. Thatu2019s because they offer a quick and convenient way for consumers to connect to a brandu2019s experiences, whether theyu2019re online or offline.<br><br>In this blog, weu2019ll explore how marketers can use innovative QR code solutions to enhance customer engagement and optimize digital and physical marketing efforts. Weu2019ll also take a closer look at how leading grocery retailer Schnucks leverages QR codes in its mobile growth strategies.

Tirtharaj1
Download Presentation

QR Codes in Action , How a Leading Retailer Drives Engagement and Growth

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. QR Codes in Action: How a Leading Retailer Drives Engagement and Growth

  2. The growing popularity of QR codes You almost can’t open your mailbox or run an errand without seeing QR codes. Although they came onto the scene in the 1990s, they’ve become ubiquitous over the years, and today they’re a fundamental part of a well-rounded marketing strategy, whether you’re selling app subscriptions or apples. QR codes are popular for a host of reasons: They’re easy to use and inexpensive to implement and can provide analytics for static, physical marketing assets, such as signage, direct mail, menus, and other printed materials.

  3. The power of QR codes Print, TV, and direct mail are great ways to reach a lot of people, but these offline marketing channels have their limitations. When QR codes came on the scene, they provided an easy way to engage with a massive, untapped audience and created significant opportunities. Apps can drive conversion rates that are 3x higher than the mobile web, without the hassle of cookie preference prompts that can annoy users. By leaning into apps, marketers can use QR codes to create ongoing, meaningful interactions that drive continued value.

  4. Optimizing your marketing strategy with QR codes When you integrate QR codes into your existing marketing strategy, it’s important to have a plan. The first step? Choosing the right destination URL. Using deep links is best, as they can drive users to a specific place where they can take a specific action. For example, if you’re using a QR code to promote a contest, the destination URL should take users directly to the contest page, where they can learn more or sign up. Make sure to test the QR code before deploying it to ensure it performs as planned and provides users with a seamless experience. It’s also important to customize the look and feel of QR codes. This includes branding them with your business’s logo and color palette for a cohesive look and so they connect users to the brand. This can boost brand recognition while letting users know they can trust the content on the other end of the QR code.

  5. Branch QR codes Branch’s solutions make it easy for businesses like Schnucks to measure the effectiveness of QR codes in their digital marketing strategies. Branch offers flexible solutions, including a dashboard where marketers can customize every aspect of their QR codes and analyze their performance. Through a QR code API, marketers can efficiently create branded QR codes at scale. Alternatively, LinkHub makes it quick and easy for marketers to create one-off, static QR codes. Today, QR codes are a tried-and-true way to drive app acquisition and boost user loyalty. Branch’s tools make it easier than ever to create, execute, and analyze QR code campaigns to maximize return on investment (ROI) and boost your bottom line. Learn more about leveraging QR codes in our webinar, Mastering QR Codes: Best Practices and Real-World Success.

  6. Thank you! Do you have any questions? www.branch.io https://www.facebook.com/branchmetrics/ https://www.instagram.com/branchmetrics/ https://www.linkedin.com/company/branch-metrics/

More Related