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QR Codes

QR Codes. Innovation: QR Codes. Team:. Author:. Steve Wilcox. Donnie Howard. Gary Zeng. Bill Kjorlien. Todd Moss. Leslie Williams. Jessica Wilganowski. Carlos Andres Jaramillo. Brian Ainsworth.

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QR Codes

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  1. QR Codes

  2. Innovation: QR Codes Team: Author: Steve Wilcox Donnie Howard Gary Zeng Bill Kjorlien Todd Moss Leslie Williams Jessica Wilganowski Carlos Andres Jaramillo Brian Ainsworth

  3. The Idea: Embed useful information about Argos products on the package using QR codes. Information would allow a user to scan a QR code on a package to access relevant information such as:- “How to" videos- Certification letters- SDS sheets- And moreDecrease the resources needed to answer many of the questions received from customers, contractors, designers, etc.Offer instant satisfaction to customers

  4. The Video !

  5. New Masonry Insert Texto

  6. Masonry Color Kits Texto

  7. Color Masonry???In the USA, there is a very large and very profitable market for Masonry Mortars in many colors. Architects use it as a design feature. Home builders use it to sell their houses. City Planners Demand it.Color Masonry Annual Revenue $20-22 M

  8. Over-the-Phone Interview with Architects: Key Findings • The team contacted architects to ask if they would be willing to participate in a brief interview over the phone. Two architects agreed. Based on their feedback, the team reached the following conclusions: • Architects need a one-stop-shop where they can easily access product and technical data. • We determined that the most efficient way to address this need is to direct the QR Code to a page on our existing site. In addition, this will ensure that all information is kept in one place so that it’s easily maintained and accessed, even without scanning the QR code. This format will also allow us to add additional resources in the future, such as a how-to videos. • We are currently working to update and improve the masonry section on the site so that it becomes the go to destination for specifiers and customers.

  9. Masonry QR Code Landing Page Texto

  10. Best Practices to Create a QR Code 1. Choose the landing page for the QR code.2. Choose how to make the QR code, using a design or the traditional QR code pattern (we choose the traditional pattern to facilitate the users to scan it).3. Choose an app (QR Droid) to create the QR code (we choose this app because was the most reliable QR Code generator in the “free apps” space).4. Print the generated QR code and test it using several devices (like iOS and Android devices).

  11. QR Codes: Pros and Cons

  12. Benefits for Argos Marketing

  13. If customer leaves the Argos site to go to a competitors site …they will get this! …

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