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QR Codes: Linking the Real World with the Digital World

Learn about QR Codes, 2D barcodes readable by mobile devices. Explore static and dynamic types, advantages, disadvantages, do's and don'ts, and tips for effective QR Code usage. Discover how to make your own QR Codes and mobile marketing services.

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QR Codes: Linking the Real World with the Digital World

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  1. QR Codes Linking the real world with the digital world.

  2. What are QR Codes • 2D barcode readable by mobile devices • Requires a QR Code reader application

  3. QR Code Types • Static • Instructions direct from QR code to mobile device. No additional support service required • Dynamic • QR Code connects mobile device to rich content delivery service via 3G/Wifi network.

  4. Static QR Code example • Contact information

  5. Static QR Code example • Send an Email

  6. Static QR Code example • Direct Call

  7. Static QR Code Example • SMS Text Message

  8. Static QR Code • (Mobile Friendly) Websites

  9. Static QR Code Example • Real-time Navigation

  10. Static QR Code • Video Links

  11. Dynamic QR Codes • Advantages • Adaptable content and presentation • Tracking and analytics • Disadvantages • Requires 3G/Wifi/Internet access to function

  12. Dynamic QR Codes • Vcard+ • Include Photo • Downloadable vCard • Lever Social Media Links • Updatable changeable content • Direct dial • Direct navigation • Usage statistics

  13. Dynamic QR Codes • URL (mobile friendly) • Change target URL • Tracking and statistics

  14. Dynamic QR Codes • Full Service Mobile Friendly Marketing Platforms using dynamic codes http://mkb.odoa.eu/MKB-examples.aspx

  15. QR Code Do's • Be Mobile Friendly

  16. QR Code Do's • Branding and Identity • Recognition and trust

  17. QR Code Do's • Simple ‘to the point’ examples

  18. QR Code Don'ts • Default Website for computer use

  19. QR Code Don'ts • Mysterious QR Codes • “bit.ly/NVqUGK” = ???? (what is this?)

  20. QR Code Tips • Be mobile friendly • Be relevant • Add value • Keep it simple • Interact

  21. More Information • Making your own QR Codes • http://qr.odoa.eu • http://blog.qr4.nl • Dynamic QR Codes • http://qr.odoa.eu • Full Service QR Codes • http://mkb.odoa.eu

  22. Mobile Marketing Services and Solutions with QR Codes • Presentation by: • Ben van Sas • Jeroen Steeman Adres 0D0A - QR Code Nederland Sint Nicasiusstraat 15 5591 EW Heeze Noord Brabant Nederland Telefoon +31 (0)6 246 75 585 Telefoon +31 (0)6 130 33 743

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