Shoppers return

Dec 05, 2022

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In-store visits to supermarkets hit their highest level since March 2020 as consumer confidence returned, according to market research firm Kantar.Online sales, however, fell in December by 3.7% against 2020 and accounted for 12.2% of sales.Overall, spending on groceries hit u00a311.7bn over the four weeks to 26 December as people splurged on treats.

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Shoppers return

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Shoppers return Fraser McKevitt, head of retail and consumer insight at Kantar, said: "People seized the chance to enjoy Christmas with friends and family after last year's muted festivities." Although formal rules restricting festivities weren't in place this last Christmas, shopping data suggests some opted to stock up and celebrate at home again, rather than in a pub or a restaurant, Mr McKevitt said many business listings.