Session 1 - Branding

1. Create Your Attention Grabbing Brand

2. Course Objective • Is to make you think like a marketer first, so as to enable you in specializing the techniques used by big brands in creating highly target advertisements.

3. What you will learn? • Branding Introduction • Myths related of branding • Branding and marketing stages • Vital Ingredients of branding • Ariel share the load case study • How to create a target ad copies • Brain Hacks for marketing.

4. Branding • What is a brand as per you? • What will you do for branding, if you are starting a business on day 1 ?

5. How to create a brand out of a product of service? • Few misconceptions • It is not about spending huge amount money • It is not about hiring a brand ambassador • It is not just about running lot of paid advertisements

6. So how do you start branding? • Lets do an exercise • BRAND IS A “RECALL VALUE” • Right concepts • You can always start small with your available resources. • It is about right process, systems & strategies. • It is about continuously sharing right information and creating positive aura around your product.

7. Branding & Marketing stages • Awareness stage • Consideration stage • Action stage • Loyalty Stage • Advocacy

8. 4 Factors of Branding • Segmentation • It is about understanding that no one service or product can satisfy the entire market, even when you are in the same line of business with your competition. • Positioning • It is about differentiating yourself from other competitors. And catering/ specializing in one major segment. • Attention • If you wont get the attention, they wont KNOW you. • Trust • If they don’t trust you they will never BUY from you.

9. Things to communicate • Marketing ‘WHY’ of your product • Create an AURA • Build a Community • For example • Yoga • Health • Ayurveda • Awareness • Swadeshi Baba Ramdev

10. WHAT PEOPLE BUY? • One the most important element of marketing. • 95% people buy out of emotions. • For example • Shopping behavior

11. How to create a targeted ad copy? • Define Target Audience • Define 3 feelings • Create Headline • Create Sub Title • Use related core image • Do a 6 seconds test • Right message, at the right time to the right audience

12. How to evoke emotions? A picture paints a thousand words • Give your message with a thought evoking image. • For example: Ariel’s share the load campaign

13. A picture paints a thousandwords #sharetheload

14. A picture paints a thousand words #sharetheload

15. A picture paints a thousand words #sharetheload

16. A picture paints a thousand words Social media campaign #sharetheload

17. A picture paints a thousand words Social media campaign #sharetheload

18. A picture paints a thousand words Social media campaign #sharetheload

19. A picture paints a thousand words Social media campaign #sharetheload

20. Brain Hacks • Google it • Skype it • WhatsApp kardiamaineapko • Photoshop that picture • Thandamane Coca cola • Pepsi yehhai right choice • Tata – deshkanamak • Bajaj scooter – hamarabajaj • Manyavar – pehnoapnipehchaan • Amazon – Apnidukan

21. Assignment • Find out 5 brand’s ad copies that seems boring or non interesting. Recreate them on paper using 7 step formula. • Note: Create emotionally connecting ads

22. Thank you! Please let us know if you any questions.