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SEO (Search Engine Optimization) is the process of improving a websiteu2019s visibility on search engines like Google to attract organic traffic. It includes on-page optimization (content, keywords, meta tags), off-page techniques (backlinks), and technical aspects (site speed, mobile-friendliness). SEO helps websites rank higher, gain trust, and reach more users. It offers long-term benefits compared to paid ads and is essential for growing online presence and credibility in todayu2019s digital landscape.
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