Effective Tips to Improve Your Website Design If your website visitors spend 5 seconds or more attempting to figure out what your company does, you seriously need to reconsider the design and layout of your website. It is vital that your website is properly set up to ensure it clearly communicates with your audience. Your website should communicate what you do to your clients straightaway. In this article, we reveal to you some of the simple but effective tips which will help you to reduce your website's bounce rate and to improve your Web Design in Cape Town. Great photos The saying that a picture speaks a thousand words applies full heartedly to web design. Great photos can be the difference between an average website and an excellent one. Avoid using stock photos as these don’t typically look professional. Don't forget that the images on your website need to represent your staff and your company’s corporate spirit. Use photos of your employees and office and remember to capture these photos when your employees are going about their daily tasks, for example, sitting at their desks or talking on a phone. Fresh content In the same way, a physical store modifies their window display every so often, you need to supply fresh content on your homepage and landing page frequently. No one enjoys seeing the same thing every day. Take Amazon, as an example. They are always having new deals, sales, and content. The net effect of this is that it sends the message that Amazon is a relevant and up-to-the-moment dealer.
Get rid of clutter It is very important that you do away with visual overload. If you want your website to be refreshing and neat, make sure that it does not contain overlapping images and that there is enough space to provide your content breathing space. Maintain short paragraphs to improve readability. Responsive design More than half of all searches begin on a mobile device. This suggests that you simply are losing half the opportunities if your website does not show mobile-friendly experience to your customers. By mobile friendly, it is meant that your website grows and shrinks as per the size of the device that it is being displayed on. This is what is known in web design parlance as responsive design. Apart from going for responsive web design services, you could have a different mobile version for the website. However, responsive design is still thought to be the best for SEO. Improve navigation Your website needs to promote a positive user experience. This means that the intuitive and simple navigation are very important in a great web design. Initially, you need to make an effort to know the duration of time your visitors spend on your website. Make it easy for visitors to get what they are seeking from your site. Have a map that enables them to get around, lest they move to your competitor’s website. The ultimate goal of any website is being found, which means that you should have a website that is SEO-friendly. This will go a long way into helping you to improve your online presence. Your website is like the front side of your shop. You need to make it attractive, organized and above all, easy to single out from a row of shops. Maintain fresh content, make navigation easy, use great photos, get rid of clutter, and ensure it is responsive. Related Tags - Website Design Cape Town Graphic Design Cape Town Digital Marketing Cape Town