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Russia Market Update Go West Summit 2010 U.S. Commercial Service - Moscow Outline Key Facts Growth Factors Statistics Travel Habits Visit USA Russia Key Facts: The Largest Country in the World Key Facts: A Big and Growing Market Population: 143 million Rapid economic growth:

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Presentation Transcript
slide1

Russia

Market Update

Go West Summit 2010

U.S. Commercial Service - Moscow

outline
Outline
  • Key Facts
  • Growth Factors
  • Statistics
  • Travel Habits
  • Visit USA Russia
slide3

Key Facts: The Largest

Country in the World

slide4

Key Facts: A Big and Growing Market

  • Population: 143 million
  • Rapid economic growth:
  • For the period 2000-2008, economy showed over 70% growth, with real disposable income growing over 200%
  • Market was mostly Moscow
slide5

Growth Factors

  • Growth in spending capacity
  • Increase in price levels in Russia
  • Increase in business, educational and cultural exchanges
  • Development of outbound travel services
  • More favorable visa situation
  • Demand for additional destinations
slide6

Russian Outbound Tourism

  • (2005-2009)
  • Top 10
      • Turkey
      • Egypt
      • China
      • Finland
      • Italy
      • Germany
      • Spain
      • Greece
      • Bulgaria
      • Czech Republic
      • 21. United States Source: Russian Association of Travel Agencies
slide7

Russian Outbound Tourist Travel

2005-2013 (f)

Millions

Source: Q1 Russian Tourism Report, BMI 2010

slide10

Travel Habits

  • Average duration of trip:
  • 12-14 days
  • Share of repeat visitors:
  • 30-40% and growing
  • Families traveling with children:
  • 30-35%
  • Traveling on short notice
slide11

Travel Habits

  • Most popular destinations:
  • Cities: New York, Miami, Las Vegas
  • National Parks
  • Ski / Winter Resorts
  • Leisure / Entertainment Complexes
  • Choice of accommodation:
  • Deluxe (5 star) – 40%
  • Superior (4 star) – 40%
  • First Class (3 star) – 20%
slide12

Travel Habits: Seasonal Fluctuations

Monthly U.S. Arrivals from Russia

slide13

Visit USA Russia: First Benchmarks

2008 – first attempt to create the committee (failed)

November 2009 – first meeting of future Visit USA Russia members

January 2010 – foundation documents submitted for registration

April 2010 – estimated completion of registration

slide14

Visit USA Russia:

Structure and Membership

  • 7 Board members
  • 3 Audit Committee members
  • Membership fee: US $ 500/year
  • 40 prospective members
  • (32 Russian and 8 U.S. companies)
slide15

Visit USA Russia:

First Projects

  • Website: www.visit-usa.ru
  • Publications
  • Road Show (Fall 2010)
  • U.S. Pavilion at MITT-2011
  • (March 17-20, 2010)
slide16

Contact Information:

Gulnara Kenzhebulatova

U.S. Commercial Service – Moscow

Commercial Specialist

phone: +7-495-728-405

Gulnara.Kenzhebulatova@mail.doc.gov

Margarita Babayan

Visit USA-Russia, Chair

phone: +7-495-935-7925/36

mobile: +7-906-756-1883

ms@usa-tour.com