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U.S. Beef and Pork Exports to Russia: Current Trends and Market Challenges

In a recent market update, U.S. Meat Export Federation directors John Brook and Yuri Barutkin discussed U.S. beef and pork exports to Russia. Despite a 40% overall decline in beef imports, U.S. beef imports rose slightly, reflecting strong market reputation. Adaptation strategies include targeting large cities, exploring low-cost sales channels, and addressing access issues with Russian officials. However, rising domestic production and shifting consumer preferences toward poultry and pork are impacting the landscape. Understanding these dynamics is crucial for future market access and export strategies.

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U.S. Beef and Pork Exports to Russia: Current Trends and Market Challenges

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  1. Russia Market Update John Brook - Director USMEF- Brussels Yuri Barutkin - Manager USMEF St Pëtersburg

  2. U.S. Beef & Variety Meat Exports to Russia Source: USDA/USMEF, metric tons

  3. Adapting Programs to Economic Conditions • Expanding work to Russian regions (cities with population over 1 mln); • Working with importers on alternative, low-cost POS (InterNet shops); • Intensifying work on access issues (work with Russian veterinary officials); • Promotion cheaper/alternative cuts and variety meats to match the changes in consumerhabits;

  4. Beef • Imports of US beef and bvm were slightly up in contrast with overall beef import drop of 40 percent • Consumerpreference shift to poultry, pork and variety meats. • US beef has a very good reputation on the market. Trying to win over Australian market share. • Domestic beef production does not meet domestic demand.

  5. U.S. Pork & Variety Meat Exports to Russia Source: USDA/USMEF, metric tons

  6. Pork • Increased US pork quota for 2009 • Domestic production up 7% y-o-y • Problems with market access • Pork consumption not affected by H1N1 • Expected drop in consumption of 20 percent due to lower incomes • Prohibitive out-of-quota tariffs • Pork imports down 31% (US – 38%)

  7. Discussion Market access issues TQR for next year Russia’s WTO accession

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