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Family & Social Influences on Consumer Behavior

Family & Social Influences on Consumer Behavior. Households. Family Households: Married couple, Nuclear family, Extended family. Households. Nonfamily Households: Unmarried couples, Friends/ Roommates, Boarders. The Family Life Cycle. Traditional Family Life Cycle

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Family & Social Influences on Consumer Behavior

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  1. Family & Social Influences on Consumer Behavior

  2. Households Family Households: Married couple, Nuclear family, Extended family Households Nonfamily Households: Unmarried couples, Friends/ Roommates, Boarders

  3. The Family Life Cycle • Traditional Family Life Cycle • Stage I: Bachelorhood • Stage II: Honeymooners • Stage III: Parenthood • Stage IV: Postparenthood • Stage V: Dissolution • Modifications - the Nontraditional FLC

  4. SOCIOCULTURAL INFLUENCESON CONSUMER BEHAVIOR • Family Life Cycle

  5. As You See It, What Is the Main “Family Message” of This Ad?

  6. It Reminds Parents of the Importance of Creating “Quality Time.”

  7. Family • Types of families • Nuclear • Extended • Single-parent • Changes in household spending patterns Chapter Ten Slide

  8. Consumer Socialization The process by which children acquire the skills, knowledge, and attitudes necessary to function as consumers.

  9. What Is the Name and Definition of the Process Depicted in This Ad?

  10. Consumer Socialization - the Process by Which Children Acquire the Skills, Knowledge, Attitudes, and Experiences Necessary to Function as Consumers

  11. Other Functions of the Family • Economic well-being • Emotional support • Suitable family lifestyles

  12. Family decision making and Consumption roles • Influencer • Gatekeeper • Decider • Buyer • Preparers • Users • Maintainers • Disposer

  13. Family Decision Making • Dynamics of Husband-Wife Decision Making • Husband-Dominated • Wife-Dominated • Expanding Role of Children In Family Decision Making • Choosing restaurants and items in supermarkets • Teen Internet mavens • Pester power

  14. Expanding roles of Children • Pressure tactics • Upward appeals • Exchange • Coalition • Ingratiating • Rational persuasion • Inspirational appeal • Consultation

  15. The Family Life Cycle • Traditional Family Life Cycle • Stage I: Bachelorhood • Stage II: Honeymooners • Stage III: Parenthood • Stage IV: Post parenthood • Stage V: Dissolution

  16. Social Class The division of members of a society into a hierarchy of distinct status classes, so that members of each class have either higher or lower status than members of other classes.

  17. Social Class Measure and Distribution

  18. Social Class Measurement • Subjective Measures • individuals are asked to estimate their own social-class positions • Objective Measures • individuals answer specific socioeconomic questions and then are categorized according to answers

  19. Social Class Profile • Upper-upper class • Lower upper class • Upper middle class • Lower middle class • Upper lower class • Lower- lower class

  20. Consumer Behavior and Social Class • Clothing, Fashion, and Shopping • The Pursuit of Leisure • Saving, Spending, and Credit • Social Class and Communication

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