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New Media Congress. Digital Media: Worldwide Developments, Issues and Case Studies Delhi – May 08.05.08. OUT OF THE BOX? No, Business As Usual. Here for the same reason: Economy, income and spending As a global media company what we are up to:

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new media congress

New Media Congress

Digital Media: Worldwide Developments, Issues and Case Studies

Delhi – May 08.05.08

out of the box no business as usual
OUT OF THE BOX? No, Business As Usual
  • Here for the same reason: Economy, income and spending
  • As a global media company what we are up to:
    • Analyzing: Macroeconomic figures; validating rosy picture
    • Comparing: Acceptance and appreciation of consumerism
    • Observing: Confidence, experimentation, creativity, individuality, desire to be global, sophistication/tastes, information needs and consumption, mobility, time deprivation
    • Acknowledging: Adoption of new marketing methods and touch-points, domestic competition
    • Finding: New market opportunities that fit our competencies
    • Accepting: Fickle, promiscuous consumer
    • Hoping: Infrastructure, regulation, marketing dollar pool
success criteria and operational implications
Success Criteria and Operational Implications
  • Where “our expertise in financial markets” meets audience
    • Professional community, individual investors, farming community
  • Foreign media India-specific site
  • Adjusting our services to create a market, sell, win
    • Content: Collect/aggregate, localize, stand-alone vs. packaged
    • Indexing: Tagging at the content creation level
    • Presentation: How does the consumer engage with materials
    • Delivery: Where consumed? What devices?
    • Interactivity: What do our customers do with that information
    • Delivery: All profitable touch points specific to country
    • Measurement: Behavior and targeting focus; work in process
    • Business Planning: Cross-country comparison basis
    • Organization: Growth-stage based; hub-spoke; decentralized
    • Technical Infrastructure: New is old; stress test
  • Value: Fill a need and create satisfaction; come back for more
efforts as we speak individual investors
Efforts As We Speak: Individual Investors
  • Wealth management
  • www.reuters.co.in
  • Launched Q4 2007
  • Professional-grade
    • Stocks
    • Funds
    • Currencies
    • Commodities
  • Largely advertising-based
efforts as we speak farmers
Efforts As We Speak: Farmers
  • Farming community
  • Drivers:
    • Mobile connectivity
    • Cheaper devices
    • Direct access
  • Content:
    • Weather forecasts
    • Market prices
    • Crop advisory
    • Agri-news
  • Community
but isn t it only just starting
But Isn’t It Only Just Starting?
  • “New” media has yet to come: audience, interactivity, technology
  • Fragmented Audience x Demos/Lifestyles x Languages x Consumption Habits x Access = a lot of new media opportunities
  • More like a “retail” approach
  • Turning complexities in simplicities on the front end
  • Presentation – consumption patterns and behavior key
  • Man vs. Machine -- don’t know what it’ll mean in terms of margins
  • Vertical potential – coverage and packaging
  • Staking positions now seems appropriate; future may be expensive
  • Holy grail: single platform
new media congress7

New Media Congress

Digital Media: Worldwide Developments, Issues and Case Studies

Delhi – May 08.05.08

slide8
Expecting 7+% growth for period 2005-2025; demos, productivity, reforms
  • Past 20 years = 3.5 %; US 1.5%; Japan
  • Income expected to triple; 600 mil middle class
  • Aggregate consumption is expected to dramatically increase – not just top tier cities
  • Private consumption similar to US/JP as a % GDP