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New Media Congress. Digital Media: Worldwide Developments, Issues and Case Studies Delhi – May 08.05.08. OUT OF THE BOX? No, Business As Usual. Here for the same reason: Economy, income and spending As a global media company what we are up to:

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New Media Congress

Digital Media: Worldwide Developments, Issues and Case Studies

Delhi – May 08.05.08


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OUT OF THE BOX? No, Business As Usual

  • Here for the same reason: Economy, income and spending

  • As a global media company what we are up to:

    • Analyzing: Macroeconomic figures; validating rosy picture

    • Comparing: Acceptance and appreciation of consumerism

    • Observing: Confidence, experimentation, creativity, individuality, desire to be global, sophistication/tastes, information needs and consumption, mobility, time deprivation

    • Acknowledging: Adoption of new marketing methods and touch-points, domestic competition

    • Finding: New market opportunities that fit our competencies

    • Accepting: Fickle, promiscuous consumer

    • Hoping: Infrastructure, regulation, marketing dollar pool


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Success Criteria and Operational Implications

  • Where “our expertise in financial markets” meets audience

    • Professional community, individual investors, farming community

  • Foreign media India-specific site

  • Adjusting our services to create a market, sell, win

    • Content: Collect/aggregate, localize, stand-alone vs. packaged

    • Indexing: Tagging at the content creation level

    • Presentation: How does the consumer engage with materials

    • Delivery: Where consumed? What devices?

    • Interactivity: What do our customers do with that information

    • Delivery: All profitable touch points specific to country

    • Measurement: Behavior and targeting focus; work in process

    • Business Planning: Cross-country comparison basis

    • Organization: Growth-stage based; hub-spoke; decentralized

    • Technical Infrastructure: New is old; stress test

  • Value: Fill a need and create satisfaction; come back for more


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Efforts As We Speak: Individual Investors

  • Wealth management

  • www.reuters.co.in

  • Launched Q4 2007

  • Professional-grade

    • Stocks

    • Funds

    • Currencies

    • Commodities

  • Largely advertising-based


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Efforts As We Speak: Farmers

  • Farming community

  • Drivers:

    • Mobile connectivity

    • Cheaper devices

    • Direct access

  • Content:

    • Weather forecasts

    • Market prices

    • Crop advisory

    • Agri-news

  • Community


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But Isn’t It Only Just Starting?

  • “New” media has yet to come: audience, interactivity, technology

  • Fragmented Audience x Demos/Lifestyles x Languages x Consumption Habits x Access = a lot of new media opportunities

  • More like a “retail” approach

  • Turning complexities in simplicities on the front end

  • Presentation – consumption patterns and behavior key

  • Man vs. Machine -- don’t know what it’ll mean in terms of margins

  • Vertical potential – coverage and packaging

  • Staking positions now seems appropriate; future may be expensive

  • Holy grail: single platform


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New Media Congress

Digital Media: Worldwide Developments, Issues and Case Studies

Delhi – May 08.05.08


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  • Expecting 7+% growth for period 2005-2025; demos, productivity, reforms

  • Past 20 years = 3.5 %; US 1.5%; Japan

  • Income expected to triple; 600 mil middle class

  • Aggregate consumption is expected to dramatically increase – not just top tier cities

  • Private consumption similar to US/JP as a % GDP


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