Ben & Jerry’s Homemade Inc. Presented by: Jared Young August 2002. Session Objectives. To discuss and understand whether to wholesale, or not to wholesale To show that some products are more efficiently distributed through strong ties with independent wholesalers. Session overview.
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
Super premium ice
(also in low fat)
Premium ice cream (super-market range)
Mail order &
& Convenience stores
Probability of success function
Probability of occurrence function
Existing ProductsNew Products
Existing MarketsMarket Penetration Product Development
New MarketsMarket Development Product Diversification
Should we do the wholesaling or use intermediaries to take advantage of growth opportunities?Did anyone identify a different case issue?
What is the major issue?
Possible scoring model for alternatives on each of the criteria
Maintain current channel strategy BUT