Effective use of blogs in business: How companies can talk to themselves. 2 nd December 2004 Olympia. The Big Blog Company. Doughnuts, is there anything they can't do? -Homer Simpson. BLOGS. Company name. Company and contact info. Posting content. Ability to track events.
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2nd December 2004
The Big Blog Company
Company to themselves
Posts stored for
Ability to track
links to that post
Links to that
Distribute via RSS
Links to other sources
Blogs are optimised nodes to themselves
Content is only half the job
Distribution is the other half
Network effect of blogosphere
Ease, immediacy, speed and interaction
Creativity and dynamism
Portals to themselves
Blog is a painting untouched but commented upon
1 to themselvesst principle
Information organisations, knowledge economy
Nothing was ever invented in a meeting
Basic unit is the individual - not a process, department or even a team
If we all do this, marvellous things happen to themselves
e.g. if we all contribute to this new KM/CMS/collaborative software, we unleash a fount of creativity, knowledge, interaction, experience etc.
London Internet Exchange
Disney internal communication paradigms?
Source: Disney Presentation at O’Reilly Emerging Technology Conference, February 9-12, 2004
Internal expertise and information sharing paradigms?
Blogs and RSS aggregators the answer
Use of blogs within Google paradigms?
InfoWorld six-months IT initiative paradigms?
LINX internal blog for member updates paradigms?