intranet v s e commerce sites l.
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Intranet v/s E-commerce sites Design Issues Agenda – Discuss design issues Goals of the site Users Content organization Navigation Look and feel Workflows Maintenance Intranet Intranet website E-commerce E-commerce website Next.. Goals of the site Users Content organization

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agenda discuss design issues
Agenda – Discuss design issues
  • Goals of the site
  • Users
  • Content organization
  • Navigation
  • Look and feel
  • Workflows
  • Maintenance
slide7
Next..
  • Goals of the site
  • Users
  • Content organization
  • Navigation
  • Look and feel
  • Workflows
  • Maintenance
intranet sites
Intranet sites
  • Displaying latest and relevant information
intranet sites9
Intranet sites
  • Document management
  • Sharing access to information databases
intranet sites10
Intranet sites
  • Sharing calendars
intranet sites12
Intranet sites
  • Accessing employee contact information
e commerce sites
E-commerce sites
  • Browse for product/service prices
  • Find related/compatible products/services
e commerce sites14
E-commerce sites
  • Compare a product/service
e commerce sites15
E-commerce sites
  • Purchase product/service
e commerce sites16
E-commerce sites
  • Track purchased products
e commerce sites17
E-commerce sites
  • Easy and comfortable experience for the user
  • Quick shopping from the comfort of one’s home
slide18
Next …
  • Goals of the site
  • Users
  • Content organization
  • Navigation
  • Look and feel
  • Workflows
  • Maintenance
intranet users characteristics
Intranet users- characteristics
  • Users: Employees of the organization
    • Know about its existence
    • Have domain specific knowledge to use information
    • Information based browsing
e commerce users characteristics
E-commerce users- characteristics
  • User: Any person shopping online
    • Not necessarily aware of, or familiar with the site
    • Unaware of the content organization
    • Goal-based browsing
slide21
Next …
  • Goals of the site
  • Users
  • Content organization
  • Navigation
  • Look and feel
  • Workflows
  • Maintenance
intranet22
Intranet
  • Lots of information
    • Include different styles of content organization
    • Inverse pyramid writing style
  • Topics important to employees of the company
    • It should answer their specific questions and concerns in detail.
e commerce23
E-commerce
  • Clarify why people should purchase from the site:
    • Low prices
    • Fast shipment
    • Wider selection
    • Specialized set (hard to find elsewhere) products
e commerce24
E-commerce
  • Spell out what the site sells upfront
  • Advertise the company’s uniqueness and value proposition
slide25
Next …
  • Goals of the site
  • Users
  • Content organization
  • Navigation
  • Look and feel
  • Workflows
  • Maintenance
intranet e commerce
Intranet & E-commerce
  • Provide more than one form of navigation
    • based on role
    • based on content organization
    • impulse oriented
intranet e commerce27
Intranet & E-commerce
  • Include search

(entire site and section-based)

intranet e commerce28
For search results

Result titles should be hyperlinked

Include relevant summaries

Organization

Compensation for misspellings

Breadcrumbs

Intranet & E-commerce
slide29
Next …
  • Goals of the site
  • Users
  • Content organization
  • Navigation
  • Look and feel
  • Workflows
  • Maintenance
intranet e commerce30
Intranet & E-commerce
  • Establish a standardized look and feel
  • Ability to login & view personalized content
  • Intuitive and easy to use
  • Trustworthy
personalized recommendations e commerce only
Personalized Recommendations(E-commerce only)
  • Different recommendations: New, Sale, Editor’s choice, Rare item, Bestseller
  • Feedback (rationale of recommendation)
  • Cross-selling (related items)
  • Up-selling
  • Invite customer to
    • Select interests
    • Rate purchased or browsed products
slide32
Next …
  • Goals of the site
  • Users
  • Content organization
  • Navigation
  • Look and feel
  • Workflows
  • Maintenance
login
Login
  • Single process for new and returning customers/employees
  • Minimize personal information required
  • Declare privacy policy
  • Provide a process for forgotten passwords
  • Allow creation of guest accounts
  • Provide a process to update personal information
process funnel
Process funnel
  • Minimize the number of steps
  • Provide a progress bar
  • Remove unnecessary links
  • Make sure the “Back” button works
  • Make action buttons prominent
  • Prevent errors and

In case of errors, provide comprehensible error messages

checkout e commerce only
Checkout (E-commerce only)
  • Eliminate distractions
  • Recap the order summary
  • Display order confirmation
checkout contd
Checkout contd…
  • Address deal breakers
    • Is the product in stock?
    • When will the order ship?
    • Shipping options
    • Shipping cost
    • Return policy?
    • Is tax included?
    • Gift wrapping available?
    • Ship to multiple addresses?
finally
Finally …
  • Goals of the site
  • Users
  • Content organization
  • Navigation
  • Look and feel
  • Workflows
  • Maintenance
maintenance
Maintenance
  • Regular update and maintenance required
  • Intranet
    • Current information
  • E-commerce
    • Dynamic pricing
    • Updating Inventory
    • Personalization and Recommendations
discussion
Discussion
  • What Usability methodologies would you use to test each website and why?
references
References
  • The Design of Sites: Patterns, Principles, and Processes for Crafting a Customer-Centered Web Experienceby Douglas K. van Duyne, James A. Landay, Jason I. Hong
  • Screenshots
    • E-commerce screenshot - http://www.intranetjournal.com/features/Ecommercetut.html
    • Amazon. COM
    • Intranet Images- Google Image Search