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Content Marketing (3)

Content marketing helps you to: Build brand awareness, trust and loyalty - people consuming your content will start to build an impression of your brand. Publishing informative, well-researched content means your business will be seen as authoritative and trustworthy.

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Content Marketing (3)

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  1. ALL ABOUT Content Marketing

  2. Content Marketing Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it's time to buy what you sell

  3. Types of Content Marketing There are four content categories used in content creation and marketing— attraction, authority, affinity, and action. It's important to note that the four content categories are not mutually exclusive, and a single piece of content will often fit in multiple categories.

  4. Attraction, Content Attraction content brings visitors to your pages, providing a foundation for your content strategy. Blogs written as attraction content are meant to be read and shared, and it's the sharing that drives additional traffic to your site.

  5. Authority, Content Authority content is the type of content that's going to be the most likely to attract high-quality links to your site — both links from other websites and, even more importantly, authoritative sites (like popular media publishers, Wikipedia, i )

  6. Affinity,Content A liking or sympathy for someone or something, especially because of shared characteristics: She seems to have a natural affinity for/with water. a close similarity between two things: There are several close affinities between the two

  7. Advantage of Content Marketing 1 importence of Business orgonize 2 Banefical of coustmers 3Contributes to economic development: 4Necessary and worthwhile for service firms and non- profit organizations: 5Offers career opportunities:

  8. THANKS FOR WATCHING OUR PPT

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