11 Content marketing metrics

1. 11 Content Marketing Metrics That Matter to Your Brand

2. You’ve published and distributed your blog, social media posts, or videos. But is that the end of the road for you? No! Without identifying content marketing metrics to analyze your content’s performance, you are shooting in the dark. You won’t know what sort of content is attracting your customers. You want your audience to resonate with your content. If you think you’re good without that knowledge, you might keep on creating and distributing irrelevant content to your readers. It would be like setting up a shop in a barren area, and what would be the result? No attraction. No sales. And ultimately, no revenue

3. What is content marketing? Content marketing is a marketing approach where you create and promote relevant and valuable content online to your target audience. Your goal is to make them aware of, and interested in buying, your products or services. It increases your brand awareness, builds relationships with your customers, and boosts sales.

4. 11 content marketing metrics that matter • Web traffic and its sources • Click-Through-Rate and impressions • Bounce rate • Time on page • Pages per session • New and returning visitors • Keyword rankings • Social shares and likes • Comments and mentions • Backlinks • Conversion rate

5. Read More https://mytasker.com/blog/11-content-marketing-metrics-that-matter-to-your-brand