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WELCOME TO DIGITAL MARKETING

Discover how digital marketing boosts brand visibility, drives traffic, and increases sales through SEO, social media, content, email, and more.

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WELCOME TO DIGITAL MARKETING

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  1. WELCOME TO DIGITAL MARKETING

  2. What is Digital Marketing ? • Digital marketing is the use of the internet, digital technologies, and online platforms to promote products, services, or brands to consumers. It includes all marketing efforts that use electronic devices and the internet, allowing businesses to reach a global audience, track performance in real-time, and tailor their messaging to specific demographics or behaviors.

  3. WHAT IS SEO ? • SEO, or Search Engine Optimization, is a fundamental digital marketing strategy focused on improving a website's visibility and ranking in search engine results pages (SERPs) for unpaid, or "organic," traffic

  4. TYPE OF SEO ? • White hat SEO • BLACK HAT SEO • GRAY HAT SEO

  5. WHAT IS WHITE HAT SEO ? • White hat SEO refers to ethical, rule-abiding search engine optimization practices that improve your site's visibility by focusing on user experience and search engine guidelines, rather than manipulating rankings. These methods include creating high-quality content, optimizing for mobile and site speed, improving site navigation, using descriptive meta tags, and earning high-quality backlinks through organic outreach. 

  6. WHAT IS BLACK HAT SEO ? • Black hat SEO is a type of SEO optimization that uses unethical techniques to manipulate search ranking results for the site

  7. WHAT IS GRAY HAT SEO ? • Gray Hat SEO refers to search engine optimization techniques that fall somewhere between White Hat SEO (ethical, search-engine-approved methods) and Black Hat SEO (manipulative, risky techniques that violate search engine guidelines).

  8. Type of web traffic ? • ORGANIC • INORGANIC • SOCIAL • REFFERAL • DIRECT

  9. WHAT IS ORGANIC WEB TRAFFIC ? • Organic web traffic refers to visitors who arrive at a website naturally, without being driven by paid ads or direct promotions. These visitors find your site through unpaid search results on search engines like Google, Bing, or Yahoo.

  10. WHAT IS INORGANIC WEB TRAFFIC ? • Inorganic web traffic (also called paid traffic) refers to visitors who come to your website through paid methods rather than organically.

  11. WHAT IS DIRECT WEB TRAFFIC ? • Direct web traffic refers to visitors who land on a website by typing the URL directly into their browser, clicking a bookmark, or accessing it from an untracked source like an email or a non-web document.

  12. WHAT IS SOCIAL WEB TRAFFIC ? • In social media, traffic refers to visitors who arrive at your website by clicking a link from a social media platform. This traffic is a crucial metric for businesses to measure the effectiveness of their social media marketing efforts, as it indicates audience engagement and helps drive conversions. 

  13. WHAT IS REFERRAL WEB TRAFFIC ? • Referral web traffic consists of visitors who land on your website by clicking a link on another site, such as a blog, a review site, or a social media post. It is essentially a "digital recommendation" from one website to another, leading to users being "referred" to your domain.

  14. DIFFERENCE BETWEEN ON PAGE AND OFF PAGE ? ON PAGE • On-Page SEO involves optimizing elements within your website to improve its visibility and ranking in search engine results. OFF PAGE • Off-Page SEO refers to actions taken outside your website to improve its authority, relevance, and ranking.

  15. THANK YOU • ADDRESS : C-3/207, 1st Floor Guru Nanak Pura Radhu Place Road, near V3S Mall, Maharaja Banquet ,Laxmi Nagar, New Delhi, Delhi 110092 • Website URL: https://www.dicslaxminagar.com. BY MOKSH YADAV

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