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Welcome to Sports Marketing. Mr. Rugolo. What is Sports Marketing?. Sports Marketing is a class that combines Your favorite sports Marketing strategies Research Ideas Creation of products Presentation. What do we do in this class?. We learn about marketing by doing projects

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Presentation Transcript
what is sports marketing
What is Sports Marketing?

Sports Marketing is a class that combines

Your favorite sports

Marketing strategies

Research

Ideas

Creation of products

Presentation

what do we do in this class
What do we do in this class?

We learn about marketing by doing projects

We work together to come up with ideas

We help each other to conduct research about what the consumer wants

We create a product to sell to them

Marketing = money

what kind of projects
What kind of projects?

COLLEGE SPORTS REVENUE RESEARCH

FANTASY TEAM DESIGN: slogan, mascot, jersey, logo, name

DRAFT TEAM

COLLEGE RESEARCH: top 5 teams, history of success

MARKET RESEARCH PROJECT

ENERGY BAR PROJECT

SALARY PROJECT: create bar graph

MSG PROJECT

WEB-SITE CRITIQUE

PUBLIC RELATIONS: 9-month calendar

SPORTS DRINK: mid-term

MEDIA PROJECT: TV, radio, billboard, print, (web)

NEW SPORT PROJECT

TRADING CARDS, PROFILES

SPORTS MEMORABILIA

HISTORY PROJECT

TRIVIA/ESPN DRILL

STADIUM PROJECT

NEW RIDE PROJECT

ODD SPORTS RESEARCH

CAREER REPORT

PROGRAM FOR TEAM

SLOGANS FOR HS TEAMS

OWNER RESEARCH

WRITE SPORTS ARTICLE

NEW SPORTS RELATED PRODUCT: final exam

what materials do i need
What materials do I need?

A spiral notebook and file folder is needed for note taking and for holding project work.

You are expected to bring a pen/pencil every day.

Supplies for project work may be required during the year.

what is our first project
What is our first project?

FANTASY FOOTBALL

DRAFT

what are the classroom rules
What are the classroom rules?
  • Be prepared for class each day.
  • Appropriate business-like language is expected.
  •  It is expected that you will remain in your seat until the bell rings.
  • The course is based on project assessments.  If you are absent, it is your responsibility to see me for a make-up date.
  • Watch your absences carefully; they are to be used for emergencies only.
  • You are expected to be "alive" in class each day.
  • The ability to work in teams and groups is expected.
my 1 rule
My #1 Rule

DO NOT TALK WHEN

I AM TALKING

Things will run much smoother in this class

lateness
Lateness

3 lates = 1 after school detention

cutting class

Don’t cut class…

…I will catch you…

…I promise!

Cutting Class
grading
Grading

Classwork/projects -85%

  • Based on a point system
  • Getting assignments in on time is crucial
  • Do not miss any assignments
  • Make them up in extra help period

Participation-15%

  • Just being here is not participation
  • There is always something for you to do
  • You all start with a 100
  • Every example of non participation gets you a 10 point deduction
time to do some market research
Time to do some market research

What is your #1 Favorite Sport?

Football Fans- STAND UP

Baseball Fans- STAND UP

Basketball Fans-STAND UP

Hockey Fans-STAND UP

Lacrosse Fans-STAND UP

Soccer Fans-STAND UP

Other Sports-STAND UP

slide14

What did you observe?

This is called market research

You can make money doing this on a larger scale

REALLY

What is your #2 favorite sport?

Move into your next group!

in conclusion
In conclusion…

…Thanks for taking this class.

Fantasy Football

Projects based on teams/players you like

Opportunity to work with students who have the same interests

An exciting classroom setting

A computer-based football simulation

Let’s have some fun and learn at the same time…It can be done!

Go Yankees!