Welcome to Sports Marketing. Mr. Rugolo. What is Sports Marketing?. Sports Marketing is a class that combines Your favorite sports Marketing strategies Research Ideas Creation of products Presentation. What do we do in this class?. We learn about marketing by doing projects
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Sports Marketing is a class that combines
Your favorite sports
Creation of products
We learn about marketing by doing projects
We work together to come up with ideas
We help each other to conduct research about what the consumer wants
We create a product to sell to them
Marketing = money
COLLEGE SPORTS REVENUE RESEARCH
FANTASY TEAM DESIGN: slogan, mascot, jersey, logo, name
COLLEGE RESEARCH: top 5 teams, history of success
MARKET RESEARCH PROJECT
ENERGY BAR PROJECT
SALARY PROJECT: create bar graph
PUBLIC RELATIONS: 9-month calendar
SPORTS DRINK: mid-term
MEDIA PROJECT: TV, radio, billboard, print, (web)
NEW SPORT PROJECT
TRADING CARDS, PROFILES
NEW RIDE PROJECT
ODD SPORTS RESEARCH
PROGRAM FOR TEAM
SLOGANS FOR HS TEAMS
WRITE SPORTS ARTICLE
NEW SPORTS RELATED PRODUCT: final exam
A spiral notebook and file folder is needed for note taking and for holding project work.
You are expected to bring a pen/pencil every day.
Supplies for project work may be required during the year.
DO NOT TALK WHEN
I AM TALKING
Things will run much smoother in this class
3 lates = 1 after school detention
I will not hesitate to remove any student who does not follow my rules!
What is your #1 Favorite Sport?
Football Fans- STAND UP
Baseball Fans- STAND UP
Basketball Fans-STAND UP
Hockey Fans-STAND UP
Lacrosse Fans-STAND UP
Soccer Fans-STAND UP
Other Sports-STAND UP
This is called market research
You can make money doing this on a larger scale
What is your #2 favorite sport?
Move into your next group!
…Thanks for taking this class.
Projects based on teams/players you like
Opportunity to work with students who have the same interests
An exciting classroom setting
A computer-based football simulation
Let’s have some fun and learn at the same time…It can be done!