Global Sport (& Event) Sponsorship Robert Sparks and Shannon Jetté November 28, 2005 The University of British Columbia Vancouver, Canada A question for you… How have you learned what you know about drinking alcohol, such as when to drink, where, why, how much, and so forth?
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Robert Sparks and Shannon Jetté
November 28, 2005
The University of British Columbia
In your youth…
1(Sparks, Dewhirst, Jette & Schweinbenz, 2005)
1 US$ millions
2 billions of gallons
Remarks by Patrick Stokes, CEO A-B
“Stokes identified four priorities to stimulate growth:
Organization of the Talk
Nova Schin Festival Brazil WCT
Guaraná Antarctica sponsorship of Brazil National Team - Confederação Brasiliera de Futebol
Brewery: Brahma (owned by AmBev, part of InBev)
F1 - BMW Williams
From Bavaria website, linked to cristal brand http://www.cristal.com.pe/05_conectate/publicidad_impresos.asp
Yes, but we need more research….
The increased marketing of youth-oriented alcohol sponsored events, in particular: