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The Relationship Between Sport, Sponsorship & the Media. To learn to describe the positive and negative impact of the media on sport. To learn to explain the golden triangle relationship of sport, sponsorship and the media. Starter. Read your newspapers and identify the following:

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the relationship between sport sponsorship the media

The Relationship Between Sport, Sponsorship & the Media

To learn to describe the positive and negative impact of the media on sport

To learn to explain the golden triangle relationship of sport, sponsorship and the media

slide2

Starter

  • Read your newspapers and identify the following:
  • Examples of different roles of the media
  • Positive impact on sport
  • Negative impact on sport
  • The effect of sponsorship on sport
slide3

The Golden Triangle

The solid interrelated, mutually dependant relationship between sport, media and sponsorship

Sport

Media

Sponsorship

slide4

Task 1

Read through someone else ‘s paper and identify examples that show the golden triangle relationship

slide5

Task 2

Group 1: Advantages of sponsorship to the performer (examples)

Group 3: Dis- advantages of sponsorship to the performer (examples)

Group 2: Advantages of sponsorship to the sponsor (examples)

Group 4: Dis- advantages of sponsorship to the sponsor (examples)

slide7

The Attraction? Why?

Sports that attract media attention

Sports that don’t attract media attention

slide8

Homework Question

5 marks

Explain how the media can have both positive and negative effects on performers

Try to answer the question in 7 and 10 minutes