1 / 26

Customer Relationship – Brand Loyalty – Promotion & Display What more… This platform has all the wheels for your bra

Customer Relationship – Brand Loyalty – Promotion & Display What more… This platform has all the wheels for your brand. Family Fun Car Rally Background.

Mercy
Download Presentation

Customer Relationship – Brand Loyalty – Promotion & Display What more… This platform has all the wheels for your bra

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Customer Relationship – Brand Loyalty – Promotion & Display What more… This platform has all the wheels for your brand

  2. Family Fun Car Rally Background • The Family Fun Car Rally was first flagged off in the year 2001 based on the concept of the time, distance and speed. • - The thought behind the conceptualization of FFCR was to provide a complete package to the audiences & participating brands alike. A platform which provides families with a day out in sun & is a perfect branding and marketing tool for corporate. • -To make this dynamic rally more family oriented the elements of luck, direction sense, general knowledge and special tasks were introduced in 2003 as key factors to decide the rally winners. • -The quantum of the rally became bigger when FFCR expanded its wings in 2006 to the cities of Jaipur, Chandigarh, Ludhiana, Lucknow and Kolkata . • -The strength of the rally can be gauged by the fact that corporate giants such as Toyota, Chevrolet, Maruti Suzuki, Hyundai, Ford and Indian Oil have opted for the Title Sponsorship over the last 9 years. • -The rally has amassed tremendous response over the years with strong advertising and PR activities on all prominent electronic and print media. • - Last year the rally hit a all time high by associating with the XIX commonwealth games while celebrating 30 days to go for commonwealth games.

  3. Family Fun Car Rally Growth What started as an Endeavour to carve a niche for Rashi; has now become a brand in itself…Since its inception our rally has partnered with many a corporate giants. It is family oriented and has the capacity to reach masses.

  4. X Proposed Dates & Venues for 2011 S. No. Place Date Flag Off Venue / Culmination Venue 1 Chandigarh 28th Aug. 11 To be Decided 2 Ludhiana 4th Sept. 11 To be Decided 3 Delhi 18th Sept. 11 To be Decided 4 Jaipur 25th Sept. 11 To be Decided * Finalization of venue shall be done by end of July. * The Venues will be prime properties in the respective cities as per our previous record.

  5. Family Fun Car Rally Concept What makes the Family Fun Car Rally a unique concept ?

  6. X Event Concept Common for all cities - (Ludhiana, Chandigarh, Delhi & Jaipur) Rally Concept a. The Family Fun Car Rally is a remarkable & delightful rally organized for adventurous & fun loving families. b. The Format is such that it allows a maximum of four people in a vehicle including two adults, driver and a navigator. c. An impromptu brief on rally basics is given to the participants before commencement of the rally. d. The participants along with their cars are flagged off at an interval of 30 to 60 seconds. The route is pre decided and is finalized by a group of experts keeping in view of the participant's safety and sponsors interest e. The rally circuit is spanned over 70 kms. f. Marshal Booths are located all over the route for the participants to pick up their lucky scores and general knowledge questionnaires which are to be filled and submitted/ sealed at the next booth. g. Though our rally is not speed bound but the time frame given to the participants is 3 hours. h. The winners of the rally is decided based on the cumulative score of all the Marshal Booths derived from their lucky scores, general knowledge questions answered and special tasks card.

  7. Event Concept Marshal Booths a. Marshal Booths are kind of check posts located en route. b. Total no. of marshal booths can vary between 5 to 8 nos. c. The participants check in at all the marshal booths and pick up the envelope containing lucky score and questionnaire sheet. Scoring Pattern • a. Score Envelope • - Participants pick a sealed envelope at each Marshal Booths which contains scores from 0-9 • Lucky Score envelopes picked from all the Marshall Booths have to be retained by the participants. These • envelopes have to be submitted at the final scoring counters at the culmination venue. • b. Questionnaire Envelope • - Participants get a questionnaire envelope containing questions based on general knowledge from all Marshal Booth no.1 except the last one. • The questionnaires picked from the Marshals have to be filled before reaching the next Marshall enroute. The • envelope will be sealed and handed over to the participants. The unsealed envelope would not be accepted at the • time of scoring. • Each right answer will fetch2 points and every wrong answer will lead to the penalty of 1 point. Question not • attempted will have a nil score.

  8. Event Concept Common for all cities - (Ludhiana, Chandigarh, Delhi & Jaipur) c. Special Task Card - Participants will get a Special Task Card at the Flag Off venue. - This card contains approx. 5 to10 various tasks which need to be completed en route. - These tasks are basically assigned to make the rally more interesting and challenging. - Each task completed will fetch 10 bonus points. • d Total Scoring • Total Score is the cumulative score of lucky score, score from the questionnaire and the bonus points from • the special task completed. • Participants getting the highest score will be declared the winner. Prize Categories At Flag Off * Best Decorated Car * Best Dressed Family At Culmination * General Categories 1’st 2’nd & 3’rd * Lowest Score The winners walk away with many exciting prices.

  9. The Advertising & Publicity Plan What makes Family Fun Car Rally most talked about event ?

  10. X The Advertising & Publicity Plan S.No. City Name of Publication Minimum adv. Space 1. 300CC 2. 300CC 3. Ht has consented to be the Media Partner 3 Quarter Page & 2 Half Page 4. Jaipur HT/Rajasthan Partika / Dainik Bhaskar 300CC HT/Dainik Jagran/ Dainik Bhaskar Ludhiana Chandigarh HT/Dainik Jagran/ Dainik Bhaskar Delhi The detailed publication plan will be intimated by end of July.

  11. X The Advertising & Publicity Plan Press Coverage - Our previous rallies were covered extensively by all the leading newspapers of India like Times Of India, Hindustan Times, Dainik Bhaskar, ANI, Nav Bharat Times, Indian Express and all the major television channels like Star-TV, Zee TV, Sahara TV, Aaj Tak, IBN 7, NDTV etc.. - A reputed PR agency will be engaged for managing the print and electronic media effectively. Tentative Digital Advertising Plan S.No City Particular Quantity 1 Ludhiana Sms/ Teasers 1,00,000 each 2 Chandigarh Sms/ Teasers 1,00,000 each 3 Delhi Sms/ Teasers 1,00,000 each 4 Jaipur Sms/ Teasers 1,00,000 each

  12. The Flag Off / Culmination Plan What makes the Flag Off & Culmination Venue event full ?

  13. X The Flag Off Plan The Flag Off Ceremony is the indeed the brightest moment of Family Fun Car Rally. The fabulously decorated cars along with their smartly dressed owners is a site not to be missed. The rally garners huge response from the print & electronic media. The Flag Off ceremony is extensively covered by media and our chief guests along with the sponsor’s senior officials Flag Off the participating car at an interval of 30 to 60 seconds. Not to forget, the sponsor partners ensure their brand visibility for one and all. Itinerary - The online registration of the participants begins 10 days prior to the rally. - All pre confirmed participants register at the venue by 8:00 A.M. - A mandatory briefing session on the rules & regulations of Family Fun Car Rally is given to the final participants from 10:30 A.M. - 11:00 A.M - Participating cars with their allotted car number stickers no. are lined up to be flagged off. - Various enthralling contests will take place after the cars are lined up. -Best Decorated Car -Best Dressed Family - The Chief Guest, an eminent political personality or a famous socialite, flags off the rally after judging the contestants along with the sponsor’s representative. - The 11th Family Fun Car Rally 2011 will be flagged off on the prescribed date by 11:00 A.M. - Refreshments will be provided for at the time of briefing. - A vibrant DJ, Dance Troupes & Crisp comparing will be there to keep the participants in high spirits !

  14. X The Culmination Plan After the grueling rally, searching marshals and picking lucky scores, confusion of filling questionnaires and completing the special tasks, the participants finally reach the venue awaiting the final results. Now its time for them to unwind and relax ! While the rally organising team works on the technicalities of calculation of scores, the participants would be provided with sumptuous lunch and refreshing entertainment. Itinerary - The 11th Family fun Car Rally 2011 will culminate on the prescribed date at about 3:00 P.M. - Our technical team conducts the detailed scoring for the participants. - Our Master of Ceremony will keep the contestants engaged in various interesting and entertaining games and till the time the results are announced. - Media from both print and electronic will be present to cover FFCR 2011. - Various product displays of our partners at the venue. - Entertainment will keep the mood and tempo of the participants high while they are awaiting the rally results. - Entertainment will be followed by Lunch for the participants. - The results for various categories would be announced and our chief guest along with our sponsor's senior officials will distribute the prizes. - The Culmination Ceremony can be used as a perfect platform for product launches, celebrating your company's family days or as an outdoor activity for your employees.

  15. Sponsorship What makes Family Fun Car Rally a value creating proposition for your brand ?

  16. X Benefits to Title Sponsors Title Presenter (One In Each City) OR * Ht has consented to be the media partner for Delhi Benefits to “Title Presenter” Option 1- Designated Solo Presenter. As solo presenter the presenting rights of FFCR 2011 will be entirely with the participating brand in all communication & branding. OR Option 2- Designated Joint Presenter along with the Media Partner. As a joint presenter the presenting rights of FFCR 2011 will be shared with media partner in all communication and branding.

  17. X Common Benefits • -Designated as Title Presenter in all printing plans, publicity plans, venue branding and media coverages. • (Elaborated plan will be discussed). • - The MD / Senior Dignitaries of your company along with the Chief Guest will Flag Off the rally. • - The FFCR 2011 flag used by the chief guest and presenter’s representative will have sponsors logo. • - Opportunity to display presenter’s brand sticker on the car. • Presenter’s product commercials can be displayed at the briefing and culmination venue. • - 20 confirmed participation places in FFCR 2011 as per the consensus Title Presenter's brand. • - Opportunity to display your product at the Flag off/Culmination Venue and at the Marshal Booths enroute. • - FFCR 11’ Participation badges as per solo or joint partnership • A ready made platform to launch or promote your product amidst existing and potential customers. The launch plan can be on a large scale by increasing the budget where in dealers and distributors can also be a part of it. This promotion can be staged before the prize distribution during the culmination ceremony. • IMPORTANT • * Kindly find the tentative designs on the Slide “Ads & Collaterals”.

  18. X Associate Presenter Benefits to “Associate Presenter” - Designated as Associate Presenter of Family Fun Car Rally 2011. - Designated as Associate Presenter in all printing plans, publicity plans, venue branding and media communication. (Elaborated plan will be discussed) - Space to display your product at the Flag Off / Culmination Venue and at the Marshal Booths. - 10 confirmed participation in FFCR 2011 as per the consensus of the Presenter. - Presenter’s product commercials can be displayed at the briefing and culmination venue. - Entertainment followed by lunch for participants after the rally. IMPORTANT * Kindly find tentative referral ad designs and other collaterals on the slide “Ads & Collaterals”.

  19. X Co Sponsor Benefits to “Co-Sponsor” - Designated as Co- Sponsor of Family Fun Car Rally 2011. - Mentioned as Co-Sponsor in all printing plans, publicity plans, venue branding and media communication. (Elaborated plan will be discussed) -Space to display your product at the Flag off / Culmination Venue and at all the Marshal Booths enroute. -5 confirmed participation in FFCR 11’ in consensus to the Presenter brand. IMPORTANT * Kindly find tentative referral ad designs on the slide “Ads & Collaterals”.

  20. Branding What makes Family Fun Car Rally a unique branding opportunity ?

  21. X Branding Opportunities Printing / Branding Plan Per City FFCR Printing FFCR Branding ParticularsApprox. Qty. Car Rally Posters 500 Rules & Regulations Booklet 200 Entry Forms 1000 Number Stickers (Small) 150 Number Stickers (Big) 150 Car Sticker Posters (2 for each car) 500 Marshal Booth Banners 25 Score Envelopes 1500 Questionnaire Envelopes 1000 Task Card 150 Guiding Route Plan 150 Badges 500 Registration Backdrop Briefing Backdrop with sponsor's panel Flag off Backdrop with sponsor's panel Car Rally Gate (Box shape both side) Marshal Booths en route(5-10 nos.) Culmination Backdrop with sponsor's panel Hoarding as applicable All the other necessary printing jobs related to the Car Rally.

  22. Ads & Collaterals Referral Design of Flag Off & Culmination Gate

  23. Ads & Collaterals

  24. Ads & Collaterals

  25. X Family Fun Car Rally Screening To View Videos & Pictures Click On Year wise icons… 2 3 1 6 8 9 4 5 7 10 2001 Car Rally 2009 Car Rally 2010 Car Rally 2002 Car Rally 2003 Car Rally 2004 Car Rally 2005 Car Rally 2006 Car Rally 2007 Car Rally 2008 Car Rally Details of Previous Car Rallies Press Coverage Media Coverage

  26. Log on to:- www.rashientertainment.com/ffcr.htm For Association & sponsorship for 11th Family Fun Car Rally Contact us on : 9310288888 9818686003 9818241041 Email us on : carrally@rashientertainment.com info@rashientertainment.com An Exclusive Presentation by:

More Related