BRANDS. Brand Kya Hota Hai?. You & Me Anything that has a NAME, SIGN, SYMBOL which has a set of associations related to it Origin: Brandr. Brand ki zaroorat kya thi?. One Consumer One Need MANY PRODUCTS Kiss ko choose karun -- Confusion!. Ek Friday. Doh Filmein!. Comedy vs. Comedy
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MEANS OF IDENTIFICATION
Concept & Its Importance
“BE is a set of brand assets / liabilities linked to a brand, its name or symbol that add to or subtract from the value provided by a product or service to a customer”
Consumer Based Brand Equity
Why? When? How?