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Agile Marketing Influencer Lifecycle [INFOGRAPHIC]

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http://bit.ly/agile-marketing-infographics \nThis infographic shows “cultivation bands” of possible influencer touchpoints. These are broken down into initial contact with a loyal follower in social channels – to lead, engagement and then brand advocate and contributor. If you are creating a one year engagement strategy, it might be helpful to use this unfunnel methodology. \n\nThis journey illustrates the opportunities and possible conversions along the path toward social brand advocate. A brand advocate not only interacts in social networks, but has a deeper affinity for the brand and thus develops a lifelong relationship with the brand, creating online content in all channels (i.e. a customer review, webinar event or blog article) that promotes or raises revenue for the brand. \n\nA reward/incentive program is critical to this cultivation strategy. Touchpoints may vary, but for maximum effectiveness use a variety of digital channels.

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www.unfunnel.com

= CONVERSION

EXAMPLE CULTIVATION TOUCH POINTS OVER 1 YEAR TIME

AGI LE MA RK ETI N G I N MOTI O N

BRAND LOYALTY

AWARENESS

EMAILS

TARGETED

COMMUNITY

SHARE INCENTIVE

WITH GOAL

FIND LOYAL

BLOGGERS

1

person

INVITE TO

EXCLUSIVE

VIDEO

CONTENT

REWARDS

PROMO &

LEADERBOARD

RETARGETED

BANNERS &

ADS

INVITE TO

LINKED IN

GROUP

INFLUENCE

RECOGNITION

ON YOUR

WEBSITE

capture

leads

ENGAGE IN

SOCIAL PROMO

CONTEST

REWARDS

FOR VIDEO

SHARING

EMAIL OR

MOBILE

OPT-IN

SOCIAL

MEDIA

OPT-INS

SOCIAL MEDIA

CONTENT

CONTRIBUTOR

engage

REPEAT

WEBSITE

VISIT

THEY SUBSCRIBE

TO UR RSS FEED &

E-NEWSLETTER

CREATE A

REWARDS

PROGRAM

WEEKLY

EXCLUSIVE

CONTENT

DOWNLOADS

WRITE BLOG

ARTICLES &

REVIEWS FOR

YOUR BRAND

TWEET & SHARE

THEIR CONTENT

(THANKS!)

infuence

others

LOG IN TO

YOUR SITE

WITH SOCIAL

ACCOUNT

SHARE

CONTENT

ON THEIR

FACEBOOK

HOST A WEBINAR

OR SPONSOR

ONLINE EVENT

LEAD FORM

COMPLETED

BY FRIEND

HOST A

CROWDSOURCED

FUNDRAISING EVENT

CULTIVATE TO ACTIONABLE BRAND CONTRIBUTORS

IDENTIFY LOYAL BRAND ADVOCATES >>>>>

JANUARY

DECEMBER

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