CONCEPTUAL ART photography
DEFINITIONS & EXAMPLES • The inception of the term in the 1960s referred to a strict and focused practice of idea-based art that often defied traditional visual criteria associated with the visual arts in its presentation as text. • Conceptual art or Conceptual Art - Art that is intended to convey an idea or a concept to the perceiver, rejecting the creation or appreciation of a traditional art object such as a painting or a sculpture as a precious commodity.
HISTORICAL OVERVIEW • The French artist Marcel Duchamp paved the way for the conceptualists, providing them with examples of prototypically conceptual works -- the readymades, for instance. The most famous of Duchamp's readymades was Fountain (1917), a standard urinal basin signed by the artist with the pseudonym "R.Mutt", and submitted for inclusion in the annual, un-juried exhibition of the Society of Independent Artists in New York--it was rejected. I
Conceptual art emerged as a movement during the 1960s. Conceptual art also reacted against the commodification of art; it attempted a subversion of the gallery or museum as the location and determiner of art, and the art market as the owner and distributor of art The first wave of the "conceptual art" movement extended from approximately 1967 to 1978.
BALDESSARI JohnThrowing Four Balls in the Air to get a Square (Best of Thirty-Six Tries), 1974
The end THE PHOTOGRAPHY BOOK Phaidon Press Limited 1997