1 / 11

Guerrilla Marketing: How Brands Win Hearts and Minds With This Strategy

Tired of ordinary marketing methods? Want to spice up your marketing campaigns? #GuerrillaMarketing. This Is a Must-Read one: 1. Understand Guerrilla Marketing Basics 2. Learn from Real-World examples <br> Take Your Marketing to the Next Level! Read more [https://www.themehigh.com/blog/guerrilla-marketing-how-brands-win-hearts-with-this-strategy/]

Marketing205
Download Presentation

Guerrilla Marketing: How Brands Win Hearts and Minds With This Strategy

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Table of Content Examples of Guerilla Marketing Stratos space Jump Nescafe Pepsi Max Volkswagon What Guerilla Marketing is? Introduction to Guerilla Marketing Guerilla Marketing Type Outdoor Ambient Experiential Viral Ambush READ MORE

  2. Note “Guerrilla MarketingSignifies nontraditional campaigns carried out mainly on a low budget with the aim of generating buzz in public spaces”. The termGuerrilla Marketingwas coined in 1984 by American advertising executive Jay conrad Levinson READ MORE

  3. Note "it’s actually a very unconventional form of marketing in that it raises brand awareness among large audiences without interrupting them." What is Guerrilla Marketing? Guerrilla marketing is an innovative & nontraditional approach to marketing that aims to create a lasting impression on customers using unconventional & creative strategies. READ MORE

  4. Note "Guerrilla marketing tactics reduce the cost of marketing by almost 90% when implemented.” Guerrilla Marketing Examples Outdoor Guerrilla Marketing Ambient Guerrilla Marketing Experiential Guerrilla Marketing Viral Guerrilla Marketing Ambush Guerrilla Marketing READ MORE READ MORE

  5. Outdoor Guerrilla Marketing It refers to all marketing actions taking place outdoor, bringing street elements into play. Eg: MacFries Pedestrian Crossing McDonald’s designed a clever campaign to decorate Zebra crossings into giant finger chip displays outside their restaurants READ MORE

  6. 2. Ambient Guerrilla Marketing It refers to all marketing where brands place ads at unconventional places to increase brand awareness creatively. Eg: BIC’s creative marketing campaign BIC makes a huge statement: “Our razors are sharp enough to mow your lawn!” READ MORE READ MORE

  7. 3. Experiential Guerrilla Marketing It entails the creation of immersive, pop-up experience that invites users to “talk, live, breathe” the brand. Eg: Volkswagen's creative marketing campaign Social experiment found that 66% more people than usual opted to take the stairs when it was a fun experience. READ MORE READ MORE

  8. 4. Viral Guerrilla Marketing Viral campaign should be creative & smart enough to wow your target audience. Eg: Dollar shave campaign Dollar shave club video became so popular that the club got 12.000 orders in 48 hours! READ MORE READ MORE

  9. 5. Ambush Guerrilla Marketing Brands promote their products against similar products from competitors who might already be officially part of the event. Eg: Snapdeal trolls Flipkart Dollar shave club video became so popular READ MORE READ MORE

  10. Tip “Guerrilla marketing campaigns have an average ROI of 4.5 to 5 times their initial cost”. Do you want to see how Popular Brands that made an impact with Guerrilla Marketing? Discover the full story from our blog!

More Related