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Median age: 24 ABC1: 63\% She is career focused and works hard, but she plays hard too, regularly socialising with fr

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Median age: 24 ABC1: 63\% She is career focused and works hard, but she plays hard too, regularly socialising with fr - PowerPoint PPT Presentation


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Britain’s Top Selling Fashion Weekly Introducing Circulation: 313,358 Readership: 573,000 Introducing the Look reader Median age: 24 ABC1: 63% She is career focused and works hard, but she plays hard too, regularly socialising with friends She loves fashion and shopping! Fashion

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Britain’s Top Selling Fashion Weekly

Introducing

  • Circulation: 313,358
  • Readership: 573,000

Introducing the Look reader

  • Median age: 24
  • ABC1: 63%
  • She is career focused and works hard, but she plays hard too, regularly socialising with friends
  • She loves fashion and shopping!

Fashion

  • 97% of Look readers have purchased or plan to purchase fashion after seeing it in Look
  • 84% of Look readers say Look magazine articles/ reviews inspire them to experiment with clothes
  • 96% of Look readers say the amount of fashion coverage in Look is excellent
  • Every issue, Look magazine delivers 27,000 readers who actively purchase designer fashion; that is more than Grazia and InStyle!

Look's Editor, Ali Hall was voted Editor of the Year by the British Society of Magazine Editors (BSME 2008 Awards) and voted 28th Most Influential Person in the UK Fashion Industry by Drapers (Dec 08)

Sources: Look reader research 08/09 , ABC Jan – Jun 10, NRS Jan – Dec 09 (base: all women)

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Beauty

  • 90% of Look readers rely on Look for beauty advice and inspiration
  • 84% of Look readers have purchased beauty products they have seen in Look
  • 78% of Look readers say they are more likely to buy beauty products they have seen recommend in Look

Look’s Beauty Editor, Sophie Beresiner was voted Beauty Editor of the Year in the Procter & Gamble Beauty Awards (2009)

Advertising Rates:

WPC Colour: £14,000

Front Half / Inside Back Cover / Guaranteed Site: £15,400

Front Half DPS: £30,800

First Ad Page / First Right Half: £16,100

Covers £17,500

Inside Front Cover DPS: £35,000

For more information, please contact:

Kate MacKenzie – Group Ad Director Weeklies: 020 3148 3603 kate_mackenzie@ipcmedia.com

Matt Downs – Ad Director: 020 3148 3681 matt_downs@ipcmedia.com

Lindsey Dean – Group Ad Manager: 020 3148 3668 lindsey_dean@ipcmedia.com

Jessica Patterson – Fashion & Beauty Manager: 020 3148 3672 jessica_patterson@ipcmedia.com

Katie Sadler – Beauty & Fashion Exec: 020 3148 3669 katie_sadler@ipcmedia.com

Donia Dacey – Head Creative Solutions: 020 3148 3698 donia_dacey@ipcmedia.com

http://www.ipcadvertising.com

Sources: Look reader research 08/09 , ABC Jul – Dec 09, NRS Jul 08-Jun 09

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