Communication. Is a symbolic process using symbols with SHARED MEANING to exchange ideas and information. MASS COMMUNICATION-(in general) requires symbols that can be relevant to a mass audience that is:. Mass Audience symbols. Highly Diverse. Mass Audience symbols. Highly Diverse
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Television viewing appears to be effortless. To some extent it is, but it requires a set of skills referred to as “Teleliteracy” and “Visual Literacty”
-Flashback, time leaps,dreams sequences,time lags.
-extreme zooms, aerial views, fast/slo mo,
-laugh tracks, mood music, voice overs, transistions
-scene to scene, show to show, episode to episode to episode
The application of real world perceptual abilities to TV’s 2 dimensional world
Distance, camera angles=power, Dutch angle=something is wrong batman.
“The Graduate” “Push Nevada”
EXPERIENCING THESE IN THE REAL WORLD ALLOWS OUR UNDERSTANDING OF THESE ON TV
Easy transference..Mr Rodgers, West Wing
“firefly” sci-fi-western, “Mary Hartman” comedy-soap
“I love Lucy”
“Father knows Best”
“Wild, Wild West”
“Your Show of Shows”
“Carole Burnett Show”
“Dana Carvey Taco Bell hour”