How to Create Content That Drives Traffic to Your Blog - PowerPoint PPT Presentation

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How to Create Content That Drives Traffic to Your Blog
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How to Create Content That Drives Traffic to Your Blog

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  1. Would you like to know the SECRET TO DRIVING DRIVING TRAFFIC TRAFFIC?

  2. Would you like to know the SECRET TO DRIVING DRIVING TRAFFIC TRAFFIC? WWW.BECOMEABLOGGER.COM

  3. Of course... WWW.BECOMEABLOGGER.COM

  4. Of course... who wouldn’t? WWW.BECOMEABLOGGER.COM

  5. Well, the secret has to do with… WWW.BECOMEABLOGGER.COM

  6. Well, the secret has to do with… YOUR CONTENT YOUR CONTENT WWW.BECOMEABLOGGER.COM

  7. But NOT JUST ANY KIND of content. WWW.BECOMEABLOGGER.COM

  8. It needs to be a content for a WWW.BECOMEABLOGGER.COM

  9. It needs to be a content for a: SPECIFIC WWW.BECOMEABLOGGER.COM

  10. It needs to be a content for a: SPECIFIC AUDIENCE AUDIENCE WWW.BECOMEABLOGGER.COM

  11. with a WWW.BECOMEABLOGGER.COM

  12. with a SPECIFIC WWW.BECOMEABLOGGER.COM

  13. with a SPECIFIC PROBLEM PROBLEM WWW.BECOMEABLOGGER.COM

  14. It needs to be a… WWW.BECOMEABLOGGER.COM

  15. It needs to be a… SPECIFIC KIND OF WWW.BECOMEABLOGGER.COM

  16. It needs to be a… SPECIFIC KIND OF CONTENT CONTENT WWW.BECOMEABLOGGER.COM

  17. It needs to be a… SPECIFIC KIND OF CONTENT CONTENT promoted on… WWW.BECOMEABLOGGER.COM

  18. SPECIFIC WWW.BECOMEABLOGGER.COM

  19. SPECIFIC MARKETING CHANNELS MARKETING CHANNELS WWW.BECOMEABLOGGER.COM

  20. asking for… WWW.BECOMEABLOGGER.COM

  21. SPECIFIC ACTIONS ACTIONS SPECIFIC WWW.BECOMEABLOGGER.COM

  22. SPECIFIC ACTIONS ACTIONS SPECIFIC ACTIONS ACTIONS WWW.BECOMEABLOGGER.COM

  23. That’s a whole lot of SPECIFICS SPECIFICS WWW.BECOMEABLOGGER.COM

  24. Get my 2017 Blog Content Calendar Spreadsheet

  25. So, WWW.BECOMEABLOGGER.COM

  26. where does one START? WWW.BECOMEABLOGGER.COM

  27. First, WWW.BECOMEABLOGGER.COM

  28. First, Be CLEAR on who you are WWW.BECOMEABLOGGER.COM

  29. First, Be CLEAR on who you are TARGETING TARGETING WWW.BECOMEABLOGGER.COM

  30. Write out your WWW.BECOMEABLOGGER.COM

  31. Write out your STORY STORY CUSTOMER CUSTOMER WWW.BECOMEABLOGGER.COM

  32. • Who is he/she? WWW.BECOMEABLOGGER.COM

  33. • Who is he/she? • What are his/her goals? WWW.BECOMEABLOGGER.COM

  34. • Who is he/she? • What are his/her goals? • What struggles will he/she encounter? WWW.BECOMEABLOGGER.COM

  35. Then, based on that customer story, do the following: WWW.BECOMEABLOGGER.COM

  36. Brainstorm a list of WWW.BECOMEABLOGGER.COM

  37. Brainstorm a list of 30 - 50 TOPICS WWW.BECOMEABLOGGER.COM

  38. ? • What questions is he/she asking? WWW.BECOMEABLOGGER.COM

  39. • What questions is he/she asking? • Put them in a logical sequence WWW.BECOMEABLOGGER.COM

  40. • START WRITING WWW.BECOMEABLOGGER.COM

  41. But, that’s only the beginning. WWW.BECOMEABLOGGER.COM

  42. Get my 2017 Blog Content Calendar Spreadsheet

  43. Let’s talk about how to make that content WWW.BECOMEABLOGGER.COM

  44. AWESOME WWW.BECOMEABLOGGER.COM

  45. 1. Start with a WWW.BECOMEABLOGGER.COM

  46. 1. Start with a CLEAR/CATCHY HEADLINE WWW.BECOMEABLOGGER.COM

  47. Only 2 out of 10 people will read more than your headline. WWW.BECOMEABLOGGER.COM

  48. Your goal = WWW.BECOMEABLOGGER.COM

  49. Your goal = INCREASE that number WWW.BECOMEABLOGGER.COM

  50. 2. Have an EFFECTIVE WWW.BECOMEABLOGGER.COM