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How to Create a Content Brand Strategy for Your Blog - PowerPoint PPT Presentation


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Do you have a content brand strategy for your blog? Or is your content more random? Listen to this episode, get a strategy, and dominate your niche.

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How to Create a Content Brand Strategy for Your Blog


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    Presentation Transcript
    1. HOW TO CREATE A C O N T E N T C O N T E N T Brand Strategy Brand Strategy FOR YOUR BLOG WWW.BECOMEABLOGGER.COM

    2. Remember: CONTENT MARKETING= CONTENT MARKETING WWW.BECOMEABLOGGER.COM

    3. Remember: The CONTENT you create is a key element in accomplishing your content marketing goals GOALS WWW.BECOMEABLOGGER.COM

    4. Remember: The CONTENT you create is a key element in accomplishing your content marketing goals get people on your email list keep in touch with your customers GOALS get people to engage with your brand build awareness for your blog sell your products/services WWW.BECOMEABLOGGER.COM

    5. How to do it: EXTERNAL RESEARCH Do Your Research WWW.BECOMEABLOGGER.COM

    6. How to do it: EXTERNAL RESEARCH Do Your Research Search Analyze what others are doing (and more importantly, what they aren't doing). Browse through Social Media to see what your audience is talking about. Join relevant Facebook groups and see what discussions are happening. WWW.BECOMEABLOGGER.COM

    7. How to do it: EXTERNAL RESEARCH ? What’s missing?? ? ? What are other content creators talking about? What are people in your audience talking about? What are people struggling with? WWW.BECOMEABLOGGER.COM

    8. How to do it: INTERNAL RESEARCH WWW.BECOMEABLOGGER.COM

    9. How to do it: INTERNAL RESEARCH Go inside Google Analytics Determine which blog posts are performing well. These are the kinds of content that resonates with your audience. WWW.BECOMEABLOGGER.COM

    10. How to do it: Analyze the Content You're Already Creating WWW.BECOMEABLOGGER.COM

    11. How to do it: Analyze the Content You're Already Creating ? ? Are they in line with your content brand statement? WWW.BECOMEABLOGGER.COM

    12. How to do it: Analyze the Content You're Already Creating ? ? ? Are they in line with your content brand statement? Do some introspection. Look at the titles of all the blog content you’ve been creating. YES. You're in the right direction. NO. It’s time to revise your content creation habits WWW.BECOMEABLOGGER.COM

    13. How to do it: Create Your Content Plan WWW.BECOMEABLOGGER.COM

    14. How to do it: Create Your Content Plan ... that is in alignment with your content brand statement. WWW.BECOMEABLOGGER.COM

    15. How to do it: WWW.BECOMEABLOGGER.COM

    16. How to do it: Get started by downloading my 2017 Blog Content Calendar Spreadsheet at becomeablogger.com/spreadsheet WWW.BECOMEABLOGGER.COM

    17. And your job doesn't stop here. You have to...

    18. And your job doesn't stop here. You have to... Continually Monitor Your Content Once Published

    19. And your job doesn't stop here. You have to... Continually Monitor Your Content Once Published Monitor your content on a regular basis. Check your analytics, social share, comments, etc.

    20. And your job doesn't stop here. You have to... Continually Monitor Your Content Once Published Monitor your content on a regular basis. Check your analytics, social share, comments, etc. ? What content is your audience resonating with? What should you change?

    21. MORE ON THIS AT WWW.BECOMEABLOGGER.COM