Set Your Mission and Your Goals A good starting point for your content strategy plan is to set out a content marketing mission statement. This is a brief statement that makes it easier to focus on what’s important – and what’s not – in creating your content so your content marketing strategy stays on track.
Know Your Audience As mentioned earlier, for a successful content marketing strategy, you’ll need to be clear about who your audience are so you can create the right content to reach them. There are three actions you need to take.
Decide on Content Types There are some content types that every content marketing strategy will include.Most successful content marketing strategies rely on having a central core of content published on your own site which can then be repurposed and shared on other sites.
Identify and Allocate Resources Now that you know what type of content you’re planning to create, who it’s for, and where you’re planning to share it, it’s important to make sure you have everything you need to deliver on your content marketing strategy.
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