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What is Sport Management?. PHED 210 Principles of Sport Management. Today’s Topics:. Defining Sport and Sport Management Nature and Scope of the Sport Industry Unique Aspects of Sport Management Competencies and Career Planning Professional Preparation Future Challenges and Opportunities.

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what is sport management

What is Sport Management?

PHED 210

Principles of Sport Management

today s topics
Today’s Topics:
  • Defining Sport and Sport Management
  • Nature and Scope of the Sport Industry
  • Unique Aspects of Sport Management
  • Competencies and Career Planning
  • Professional Preparation
  • Future Challenges and Opportunities
sport managers are glue
Sport Managers Are Glue

“Sport managers are the wonderful glue that binds successful sport organizations, sport events, athletes, health clubs, and virtually every sport industry-related business.”

(Davis, p. 5)

defining sport
Defining Sport

“Sport is any activity, experience, or business enterprise focused on fitness, recreation, athletics, or leisure. …sport does not have be competitive, nor does it always require specialized equipment or rules; in fact, sport includes activities such as working out, running, and dancing.” (Parks & Quartermain, p.7)


Sport Management is “any combination of skills related to planning, organizing, directing, controlling, budgeting, leading and evaluating within the context of an organization or department whose primary product or service is related to sport and/or physical activity.” (Parks & Quartermain, p. 8)


In essence, sport management is the application of management processes to sport environments. Sport Managers need: management skills and experience AND an understanding of both the sport system and the value of sport in society.


Sport Industry- all sport-related products offered to customers

Sport Industry Segmentation

Sport Performance

Sport Production

Sport Promotion



Promo Tools

what makes the sport product unique
What makes the sport product unique?


1. Aspects of the sport product are intangible.

what makes the sport product unique13
What makes the sport product unique?

2. Sport is subjective and heterogeneous.

what makes the sport product unique14
What makes the sport product unique?

3. Sports are inconsistent and unpredictable.

what makes the sport product unique16
What makes the sport product unique?

5. Sport evolves emotions.


Unique Aspects of Sport Management

  • Sport Marketing
  • Sport Enterprise Financing
  • Sport Industry Career Paths
  • Sport as a Social Institution

“Sport is a distinctive social activity that is frequently the

basis of an individual’s social identity.”

the old rules of employment bridges 1994
The Old Rules of Employment(Bridges, 1994)
  • Employee was ‘located’ at a particular level of a vertical hierarchy
  • Employee was ‘located’ within a department or functional unit
  • Employee had a job description
  • Employee career paths involved moving up the vertical hierarchy toward greater power and financial reward
new rules
New Rules!!!!
  • Everyone is a contingent worker
  • Everyone is an entrepreneur
  • Everyone may not have pensions or benefits
  • More and more work will be done by project teams
  • Managers will facilitate teams reaching objectives
  • Long term employment with one organization will be the exception
professional preparation
Professional Preparation
  • Sport management programs available in the USA
  • Getting experience in the field before you finish school
  • Having a professional attitude and image
  • Business etiquette
career planning
Career Planning
  • Values are the qualities, attitudes, beliefs, traits and concepts that have special significance or meaning for a person
  • Interests are those activities in which you enthusiastically engage and find most enjoyable
  • Skills are the developed aptitude, ability or personal quality needed to perform a task competently.
skills needed to succeed in careers in the 21 st century
Computer literacy


Ability to work with people of different ages, cultures, work styles

Language skills

Personal career planning skills

Technology skills

Global awareness

Oral and written communication skills

Self starter

Self comfort

Strong ethical framework

Environmental scanning skills

Skills Needed to Succeed in Careers in the 21st Century
what it takes to enter the sport management field
What It Takes to Enter the Sport Management Field



Technical Skills


Entry Level Position

the workplace is
The Workplace is


The Challenges

  • Technology
  • Ethics
  • Social Responsibility
future trends in the field
Future Trends in the Field
  • Health and Fitness Industry:
  • Growth in family markets
  • Growth in niche markets (women, older adults)
  • Growth in ‘spa’ settings
  • Growth in personal training

Facility Management:

  • Growth in domes and multi-pad arenas
  • Growth in golf courses
  • Growth in parks and trails
  • Sporting Goods:
  • Growth in diversity of products …
  • Growth in use of event management
  • Professional Sport:
  • Growth in number of franchises …BUT
top 10 sports 2007
Top 10 Sports (2007)
  • Golf (participation way up 1992-1998) #2 for men and women
  • Hockey (up) #1 for men
  • Baseball (up)
  • Swimming (down) #1 for women
  • Basketball (up)
  • Volleyball (down)
  • Soccer (up)
  • Tennis (down)
  • Downhill Skiing (way down)
  • Cycling (up)
boom bust and echo
Boom, Bust and Echo

Boomers born 1947-66 39-58 years

Busters born 1967-79 26-38 years

Echoers born 1980-95 10-25 years

foot s sport predictions
Foot’s Sport Predictions:
  • Hockey: demand for facilities will peak in 2002 and decline thereafter
  • Skiing: no growth potential for boomers
  • Tennis: limited growth potential
  • Golf: still growing but this does not mean that any investment will succeed!
demographic shifts foot 2007
Demographic Shifts(Foot, 2007)



Dance, swimming, golf, walking, bird-watching, cross-country skiing, personal health promotion

Hockey, skiing, & tennis

Spectatorship (pro sport)

Theatre … travel

so what does this mean for your career interests
So What Does This Mean For Your Career Interests

Team A: Owners of A Resort

Team B: Starting a new business in the New York area

Team C: Marketing Department of the NFL