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Richard Aguilera National ODD Sales Manager Samsung Storage Business Samsung Optical Disk Drive Product Overview Richard Aguilera National Sales Manager, OMS Division Samsung Semiconductor, Inc. Optical Disk Drive Agenda Division Overview Market Trend Product Overview Conclusion

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Presentation Transcript
slide1
Richard Aguilera

National ODD Sales Manager Samsung Storage Business

samsung optical disk drive product overview

Samsung Optical Disk Drive Product Overview

Richard Aguilera

National Sales Manager,

OMS Division

Samsung Semiconductor, Inc.

optical disk drive agenda
Optical Disk Drive Agenda

Division Overview

Market Trend

Product Overview

Conclusion

slide4

Global Network Infra

Product Design

Economy of Scale

Format Leadership

Slim Biz Knowledge

DVD Licensor

Synergy from Joint Venture

International joint venture company from top ODD OEMs:

Toshiba and Samsung Electronics.

Global leader in Optical Storage Technology

slide5

Global Operation

Global Manufacturing Capacity of 100 million units a year

YUCHA

Dongguan, China

SEPHIL

Laguna, Philippine

YUCHA

capacity : 10Mil/year

SEPHIL

SEIN

SEIN

Bekasi, Indonesia

capacity : 50Mil/year

capacity : 40Mil/year

slide6

PC Market Trend

Market Trend : Shifting to Mobile Computing High growth PC laptop market

PC Market

High growth notebook market

Desktop market flat

: ’07 42% → ’08 47% → ’09 52%

M units

327

305

262

N/B

PC

Global OEM high growth

White Box on the decline

D/T

PC

2007

2008

2009

[ Source : IDC ]

slide7

ODD Market Trend

Market Trend : Notebook market uses Slim line optical product

ODD Market Size Yearly (for IT)

Main Trend in Portion

89.9

Amt ($B)

85.3

86.7

DVD-W Ratio

82.4

81.5

80%

80%

77%

337

327

67%

313

53%

296

Qty (M)

278

Blu-ray

Slim Ratio

54%

DVD-W

51%

46%

41%

DVD Rom

34%

’10

’10

’06

’07

’08

’06

’09

’07

’08

’09

[ Source : TSR ]

slide8

External

Slim

(Note PC)

Slim

(Note PC)

CAR AV

H/H

(Desktop)

PVR

Set Top

Box

Player

Recorder

Camcorder

Game

Console

Optical Media Solution Market

IT Market of 313 million units, AV Market of 200 million unitsNew markets – Car audio video and set top box

Digital AV Market

200M

IT Market to PC

313M ($8B)

slide10

Business Strategy

  • Product Strategy
  • DVD-W HH : White Box /Retail
  • DVD-W Slim : Notebook/Server

Focus on:

  • Half Height & Slim
  • Blu-ray Drives
  • Blu-ray Combo/Writer

Focus

  • 9.5mm, Slot-In drives

Next Generation

Hi-End Product

Strong DVD-ROM product line

TruDirect

Consumer Electronics (AV)

Low End Product

Niche

slide11

Optical Drive Markets and Customers

ODD for PCs

Desktop PCs

Portable PCs

Optical Loader

DVD Recorder

DVD CAM

DVD Recorder

DVD Player

innovation is at our core
Innovation is at our Core

Magic Speed

Speed Adjustment

Writemaster

Buffer Underrun

Free

Lightscribe

Tilt Actuator

Compensation

Double

O.P.C.

Automatic Ball

Balancing System

Eco-friendly

manufacturing

Weight Balancing System

slide13

New 22X ODD DVD/RW Writer

Low noise

22X

Quiet Performance

W/W Fastest Speed

Eco-friendly

RoHS compliant, low power consumption

slide14

22 x

20 x

The Fastest Recording Speed

Fastest recording speed at 22 x DVD±R

DVD ± R

Average

4min 26sec

10 % UP

(30 sec)

Average

5min

slide15

TruDirect™

  • Best solution to store video content through a PC
  • Similar to VCR recording: easy and 50% faster

Input Source

lightscribe
LightScribe

Innovative technology that uses a special disc drive, special media, and label-making software to burn labels directly onto CDs and DVDs.

Current LightScribe system specifications stipulate the following print times:

New LS 1.2 media reduces print times by 1/3 also new 1.2 media

includes color backgrounds in yellow, orange, red, blue and green.

slide17

Blu-Ray Market Trend

Blue DVD and DVD-W Portion Comparison

80.1%

80.1%

76.3%

75.3%

67.1%

67.4%

53.2%

38.7%

DVDW Portion

28.2%

18.0%

9.8%

4.4%

2.0%

0.5%

0.1%

0.0%

353

355

347

337

BD Portion

325

308

278

276

Qty (M)

Next G

DVD-W

Others

’11

’12

’10

’06

’05

’07

’08

’09

[ Source : TSR 07.Dec.]

slide18

Blu-ray Market Growth

“the growth stage”- combo (Blu-ray read/DVD writer) market “the expansion stage” – Blu-ray read/write market

Blue Market Growing Stage

100.0

63.6

Qty

(M units)

33.8

14.7

6.4

[ Source : TSR ]

slide19

Blu-ray Mass Market Adoption

TSR Market Forecast: 6M units in 200810M units in 2009 Under $100in 2009 Combo (DVD write/Blu-ray Read)

Price Trend

Volume Trend

$99

$89

$70

[ Source : TSR ]

optical media storage evolving to blu ray
Optical Media Storage Evolving to Blu-Ray

Blu-Ray

25/50GB

DVD

4.7/8.5GB

CD

650 – 990MB

Driver:

Multimedia Storage

Driver:

Photo/Video Storage

Driver:

Audio

summary
Summary
  • Focus on traditional IT market and emerging CE markets
  • Samsung is closing in on #1 HLDS (Hitachi and LG)
  • Launch Blu-ray combo drives in retail in 2H 2008
  • TruDirect technology 50% faster