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Hubbert Smith Director, Enterprise Storage Marketing Samsung Storage Business. Samsung Hard Disk Drive Products Overview. Hubbert Smith Director, Enterprise Storage Marketing Samsung Semiconductor, Inc. Disk Drive Agenda. Sorting out market dynamics

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Hubbert Smith

Director, Enterprise Storage Marketing

Samsung Storage Business


Samsung hard disk drive products overview l.jpg

Samsung Hard Disk Drive Products Overview

Hubbert Smith

Director,

Enterprise Storage Marketing

Samsung Semiconductor, Inc.


Disk drive agenda l.jpg
Disk Drive Agenda

Sorting out market dynamics

Hard Disk Drive (HDD) Products, best in class

SSD and HDD

Conclusion


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New Dynamics in the Storage World

Distributing Content

Creating Content

Consuming Content

Storing/Finding Content



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Samsung HDD Product Family

  • Goal: to be the industry leader in the introduction of new technologies with best-in-class features

Desktop

Enterprise

Surveillance

DVR/PVR

External

Notebook

Enterprise

Gaming

Auto

Printers

External

Notebook

UMPC

MP3/MP4

GPS

DVC

External

UMPC

MP3/MP4

GPS

DVC

External


Samsung spinpoint f1 series l.jpg

F1-CE

F1

F1R

Desktop PC

Enterprise

Consumer Electronics

DVR/PVR

Samsung Spinpoint F1-Series

  • 3-Disk Platform Drives

    • Best in class Performance

    • Best in class Low Power

    • High Reliability

1 Drive – Three Major Markets


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Samsung F1-Series Awards

  • Recognized Internationally for Excellence

  • Won “Best Of” Product Review Awards

  • Tom’s Hardware

  • ExtremeTech

  • MaximumPC

  • SharkyExtreme

  • StorageReview

  • PC Welt Online

  • Tecchannel

  • PC Magazin

  • PC Action

  • Hartware.net

  • Hardwareluxx

  • LinuxUser

  • PC Games

  • PC POP.Com

  • PC Games Hardware

  • Barebonecenter

  • Computer Bild Spiele

  • PC Praxis

  • Plus > 100 others!


New ecogreen high capacity low power l.jpg
New EcoGreen High Capacity, Low Power

1.5TB - Industry’s highest capacity

Industry’s best GB per Watt

  • 1.5TB – industry’s highest available capacity … by a big margin

  • Industry’s best capacity per watt… by a big, big, big margin

200

GB/watt

150

GB/watt

100

GB/watt

50

GB/watt

10

GB/watt

Samsung F1EG – 200 GB/watt

Samsung F1 – 132 GB/watt

Typical Laptop – 90-120 GB/watt

Typical 3.5” 1TB – 70-90 GB/watt

Typical 3.5” 10K – 20 GB/watt

Typical 3.5” 15K – 14 GB/watt

Typical 2.5” 10K – 12 GB/watt

Typical 2.5” 15K – 9 GB/watt


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Ideal Uses for F2EG

Home Theater PC

Desktop PC

Desk Top PC

External

RAID

Consumer

Electronics

Enterprise

PVR

Servers and

Archival

S-DVR


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Spinpoint M6-2.5”-500GB

High CAPACITY 500GB 2.5” Laptop HDD

NotebookPCs

Personal Storage

Home Entertainment

Consumer Electronics

  • Highest capacity available 2.5” HDD

  • WORLDS FIRST: 3 Disks in standard laptop 9.5mm z-height – Size Matters!


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2.5” Spinpoint MP2

High Performance 7,200RPM 2.5-inch HDD – 250GB

Performance

  • Performance with High Capacity: 7,200 RPM and up to 250GB

  • 16MB Buffer Size & SATA 3.0Gbps Data transfer rate

Superb Reliability

  • Optional Rotary Vibration Controller (RVC: Optional) to minimize influence of external vibration

  • Optional Free-Fall-Sensor protects data from accidental drops

7,200RPM to increase to ~12% unit share in 2008


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Ideal Applications for MP2-2.5”-7200RPM

NotebookPCs

Small Form Factor PCs

  • “Desktop Replacement” Notebook PCs

  • Workstations

  • Small form factor PCs

  • External enclosures

  • Selected blade servers

Workstations

Selected Blade Servers


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Enterprise Storage Dynamics

  • Enterprise Storage Splitting into 2 Separate Product Segments:

  • Capacity Optimized

  • Performance Optimized


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Industry’s Highest Capacity 1TB in only 3 Platters

Capacities: 1TB, 750GB, 500GB, 320GB, 250GB

Designed and Manufactured for Enterprise

Media transfer rate 175 MB/s, max

32MB/16MB Cache

SATA II, 3 Gb/s Interface transfer rate

NCQ for random I/O performance

Vibration tolerance with RV Sensors

Command Completion Time Limit

5-year Warranty

Low Power consumption, 3-platter design

High Reliability for Enterprise Requirements

1.2 million hours MTBF, 24x7 100% duty cycle

Enterprise High Capacity F1R

World's Only 3-platter 1TB Solution

3-platter 2-platter 1-platter

F1R Series

  • 3-Disk Platform is

  • High Performance

  • Low Power

  • High Reliability


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Power and Performance

  • F1 shows the best in class performance and low power

Media transfer rates

Power consumption

(Active mode)

100MB/s

11 watts

B 7200rpm

F1 7200rpm

10 watts

90MB/s

A 7200rpm

A 7200rpm

80MB/s

9 watts

70MB/s

B 7200rpm

8 watts

F1 7200rpm

C 5400rpm

C 5400rpm

7 watts

60MB/s

3- Platters makes this possible


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SSD and HDD: Coexistence

HDD

SSD

  • Massive capacity

    • Enterprise storage

  • Better $/GB

    • Photo, music library

  • Better GB/watt

  • High-performance

    • Enterprise storage

    • Road warrior laptops

  • Thin and light

    • Requires less battery

  • Great for vibration/shock endurance

    • Vehicles, aircraft, military


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Conclusion

Samsung HDDs

First-to-market products with best-in-class features

Strong HDD portfolio for traditional IT and emerging CE markets

Complimentary with other Samsung products (esp. SSD)