How to Improve Email Deliverability

1. Kenscio Digital Marketing Tips to Improve Email Deliverability by KenscioDigitalMarketing A Global Digital Marketing Tech & ServicesCompany 1 Confidential An ISO 27001 CertifiedCompany

2. Kenscio Digital Marketing Emails you are sending are useless unless they reach your users' inbox. If your emails are going to their spam folder, your email marketing spends and effort are massive waste.  Email deliverability refers to the ability to deliver emails to subscribers’ inboxes. Your email marketing campaign may fail if it doesn’t reach your intended audience – no matter how good the content or design is or how skillfully you’ve segmented your target audience list. In fact, email deliverability plays a vital role in determining the overall success or failure of any email marketing campaign. What is email deliverability? MARKETINGTECHNOLOGY Confidential

3. Kenscio Digital Marketing Deliverability is an email marketer’s best companion, mainly because email provides the highest ROI compared to any other digital marketing channel. The following points can elucidate its importance. # The foundation for email ROI is built on reaching the inbox. # Good Deliverability ensures that investment made in email marketing doesn’t go wasted. # Deliverability leads to better metrics and a higher ROI. # A MBP must distinguish malicious users from non-malicious ones. Reasons why Email Deliverability is important: MARKETINGTECHNOLOGY Confidential

4. Kenscio Digital Marketing Understanding your audience is the first key to a successful email marketing. It's true that your audiences are busy. They only open an email when that is interesting enough. When your design is minimalistic and eye-catching that conveys a simple message, your audiences will feel inspired to sign up for more content from you. 𝐄𝐦𝐚𝐢𝐥 𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐓𝐢𝐩 𝟏: MARKETINGTECHNOLOGY Confidential

5. Kenscio Digital Marketing Want to increase your email open rates? Surveys reveal that catchy and relevant subject lines can inspire your recipients highly. Experts plan their email marketing strategy with well crafted and catchy email subject lines that their subscribers simply can’t resist. 𝐄𝐦𝐚𝐢𝐥 𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐓𝐢𝐩 2: MARKETINGTECHNOLOGY Confidential

6. Kenscio Digital Marketing Establishing and maintaining good email hygiene practices is absolutely imperative to the long-term success of your marketing campaigns as well as overall deliverability. It is recommended to check your mailing lists regularly and remove: # Useless/bad email addresses – Email addresses that are no longer valid or have spelt incorrectly or blacklisted are useless email addresses. So, don’t forget to verify the email address before you hit the send button. # Non-responsive users – These users haven’t checked their messages in a long time (6 months). # Low engagement users – Users who do not interact with your emails. 𝐄𝐦𝐚𝐢𝐥 𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐓𝐢𝐩 3: MARKETINGTECHNOLOGY Confidential

7. Kenscio Digital Marketing Your email delivery rates will improve when your sender domain is authenticated. To perform authentication, it is necessary to set up both DKIM (DomainKeys Identified Mail) and SPF (Sender Policy Framework). This ensures ISPs that the email is coming from you and establishes you as a trusted sender. 𝐄𝐦𝐚𝐢𝐥 𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐓𝐢𝐩 4: MARKETINGTECHNOLOGY Confidential

8. Kenscio Digital Marketing Learn more about your audiences by tracking your email statistics and performance reports regularly. It’s important to understand user interest based on their city, demography, and age groups. Understanding consumer behavior and spending patterns can help you increase email deliverability and customer retention. The more your emails are ignored by unengaged recipients, the more likely other emails you send will never make it to your targets. 𝐄𝐦𝐚𝐢𝐥 𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐓𝐢𝐩 5: MARKETINGTECHNOLOGY Confidential

9. Kenscio Digital Marketing If an individual repeatedly deletes your email without opening, that may cause an ISP to filter emails into a subfolder. You can build a good domain reputation by keeping recipients interested and sending a relevant message. Use engaging, non-spammy, not misleading and relevant subject lines. Having a good reputation drives more open-rate, CTR and hence, improve your email campaign performance. 𝐄𝐦𝐚𝐢𝐥 𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐓𝐢𝐩 6: MARKETINGTECHNOLOGY Confidential

10. Kenscio Digital Marketing When you send a large number of emails, it is important to separate your mainstream by the type of email you send. An Email containing newsletters, promotions, offers, and advertisements should be sent in one stream, while another that sends password reset emails and receipts can skip the marketing round. Your transactional mail should perform better than your marketing mail because it is inherently inferior. When you divide your mail streams in this way, you won’t suffer from a poor IP reputation for your marketing mail. 𝐄𝐦𝐚𝐢𝐥 𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐓𝐢𝐩 7: MARKETINGTECHNOLOGY Confidential

11. Kenscio Digital Marketing Ensure your email hits the inbox and achieve upto 90% inbox placement. We send more than 1 billion emails every day which land in the inbox only. Let us help you reach your users while you focus on how to innovate and create with your brand Boost your email marketing campaign with our Email deliverability services. Want To Improve Your INBOX Placement? MARKETINGTECHNOLOGY Confidential

12. Kenscio Digital Marketing Let’sTalk! M: +91 80 42042734 | www.kenscio.com|enquiries@kenscio.com • Aghreni Technologies PrivateLimited • Innovation 101, Amarjyothi HBCSLayout • Domlur, Bengaluru560071 • Karnataka,India • Ph: +91 8042042734 5 Confidential